Gia Johnson-Singh

Forums New posts
http://www.vogue.in/content/channeling-indira-gandhi-vogue-india-fashion-shoot#2

"In India, there are three things that people care about: cricket, Bollywood and politics," says Vogue India's senior fashion stylist Aaditya Walia. "I'm not interested in sports, we already do a lot of Bollywood, but no one wants to touch politics. So I thought why not put politics and fashion together and come up with something we can relate to by channeling one of the most iconic Indian individuals of our time?"

The concept led to Yes, We Can, Walia's 10-page February fashion story photographed by Prasad Naik, starring Gia Johnson in the style of a modern day Indira Gandhi.

"The shoot is also a hope message for the future of women in politics," adds Vogue's fashion director Anaita Shroff Adajania.

To view the Yes, We Can shoot, get February's digital edition here, or download our interactive iPad edition and get your first issue free!

The shoot is inspired by Indira Gandhi. How did you adapt her persona into a Vogue fashion story?
In the '70s and '80s, Indira Gandhi was an independent decision maker who spoke with conviction. She was not only an inspiration to so many women, but she also showed how a powerful persona can rise above everything else. I wanted to depict a day in the life of someone like her -- a woman prime minister who was also a mother, wife and daughter. And of course, Indira Gandhi was also a style icon; no one else really connects fashion and politics like her.

What qualities did you look for in casting the model?
We chose Gia Johnson because I wanted an Indian who would know who Indira Gandhi was and what she represented and be able to step into her shoes. Gia [who is half British, half Indian] fit the bill aesthetically as well -- Gandhi had a very specific look, especially the strong jaw line and cheekbones, and Gia's features were similar in that respect.

What influenced the fashion styling?
Indira Gandhi was an Indian woman who travelled the world, she would mix style sensibilities by wearing a lot of trench coats as well as saris. So the clothes we used aimed to show a woman who embraced her heritage but with a modern twist. We used texture to show her ethnic side, while the silhouettes were more western and structured, giving the model a strong look. We also used a lot of black and white because people wore very simple colours in that era... bright shades would have taken away from the story.

What influenced the hair and make-up?
We tried a few different over-the-top looks, but after a discussion with Anaita [Shroff Adajania, Vogue's fashion director], we decided that since the hair was the iconic thing about Indira Gandhi, the rest of the make-up should be simple and real. [Make-up artist] Amanender Sidhu kept the hair as close to Gandhi's original style as possible so that it would be instantly recognisable -- but with added dimension, volume, frizz and drama that turns the look into high fashion. 

The location had to be Lutyen's Delhi...
We decided on Delhi because it's the seat of political power. We definitely wanted to include parliamentary buildings in the shots to make the shoot look real; after all, we were trying to depict a person who actually existed and worked there, not a fictional character. Even when we photographed the politician in her 'home', a typical Delhi farmhouse, we chose one that had simple colours -- wooden floors and white, pastel walls -- to make it look like a house from the '70s that Gandhi could have lived in.

What influenced the choice of photographer?
The photographer is captain of the ship, and he needs to have a clear direction. We needed a photographer who would shoot the subject the way it is. Prasad Naik likes to play with old world charm and keep the model's body language real and interactive, not pose-y. Also, since Prasad is from Bombay and not Delhi, he was able to look at the government buildings I see every day with fresh eyes and come up with different angles to the story. The result: The images look like a Vogue shoot, not paparazzi shots.

What's the bigger message?
This Vogue fashion story was about exploring the power of personality. In addition, I personally feel it's also a great way for us to show we are Vogue "India" by chanelling Indian history, peoples and styles; by showing that the fashion industry is sensitive to all that's around us, including politics.
 
Vogue India- February 2014
"Yes, We Can"
Photographer: Prasad Nakik
Stylist: Aaditya Walia
Hair & Makeup: Amnender Sidhu



bellazon
 
Inega 2014 Calendar
Concept and Photography - Prasad Naik
Assisted by Nandini Mehta
Styling - Gary Wallang assisted by Nipun Shah
Hair and Makeup - Liz Van Der Merwe at Inega Artist Management, Brendon De Gee
Assisted by Priya Gonsalves, Shrutika Rao, Sonali Pereira




bellazon
 
She's such a bombshell:crush:. It would be HEAVEN to see her doing VS:P. She should be better appreciate cuz a face like hers deserves more notice-_-.
 
With Ashika Pratt, Jess Jackson, and Isaac Hindin-Miller at La Esquina



Issaclikes
 
Body Shop Fall 2013
Ph: Erez Sabag



(the pictures to the left are her)

Kate Ryan Inc
 
L'oreal Feria Wild Ombre Campaign Spring 2014 USA
with Bianca Balti

2ivd8px.jpg

2rh2o13.jpg



http://www.lorealparisusa.com/
 
You must log in or register to reply here.

Users who are viewing this thread

Total: 2 (members: 0, guests: 2)

New Posts

Forum Statistics

Threads
210,730
Messages
15,125,635
Members
84,437
Latest member
ze bicho

Share This Page

Back
Top
monitoring_string = "058526dd2635cb6818386bfd373b82a4"
<-- Admiral -->