bc collector
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n my opinion, to have a successful heritage brand, you don't need to have distinct style codes or rich archives. Just look at the success of Balmain, you don't necessarily asassociatehe current Balmain with Jolie Madame but with more rocker chic and body-con thanks to Decarnin and Rousteing.
Even Céline just proved that creativity comes within you, not from the archives of the house.
To be clear, I'm with @Kimihiro here, I think that sometimes smaller is better, but I'm not sure that's the line of reasoning the suits at LVMH follow. My guess is that, for one reason or another, their expectations for Givenchy were very grand.
It's interesting that you bring up Celine and Balmain: both Decarnin and Philo played it smoothly when it came to superimpose their style on that of the house, because neither Celine or Balmain had any particular identity, beyond being generic bourgeois brands. It was like drawing on a blank page.
Givenchy, on the other, had the aura of a heritage brand, the myth of Audrey Hepburn to sustain it in the public memory but not much else to make it really work. And a good designer alone, like Lee McQueen's trajectory at the house illustrates, is not always the recipe for success. In the end, it was Tisci who turned the house around as if it was a blank page, and superimposed his style on that of Hubert's. Both Claire and Matthew had to contend with Riccardo's legacy more than the founder's.