GQ team fashions a new niche in men's magazine market
by GUY DIXON & DOUGLAS FRIEDLI
THE thriving men's magazine market is about to get another title. The first copy of Conde Nast's lifestyle magazine GQ Style hits the shops on Wednesday, and GQ editor Dylan Jones says he is hoping for "modest sales" of between 50,000 and 70,000.
If the glossy, advertising-packed title meets these forecasts, GQ Style should prove a nice little earner for Conde Nast.
Jones said: "GQ is a lifestyle magazine - of which fashion is an important component - but we felt it was time for a dedicated men's fashion magazine. We believe there is now the market for this. Ten years ago, it was seen as quite avant-garde, but men are more style-conscious than they used to be."
The launch of GQ Style follows Men's Vogue, which is being launched in the US, and is an indication that publishers believe the market for men's lifestyle magazines will expand further despite having grown rapidly in size in the last two years.
scotsman.com