Gucci ‘Gift Campaign Chapter 2’ 2024 by Anthony Seklaoui

Oh dear, this is truly sad and tragic. Nothing about this campaign is chic or charming or anything.

A Gucci branded sweater with a GG monogram cardigan over the top paired with GG mittens and GG hat, and then finished off with a GG monogram duffle. They couldn't possibly insert any more logo's into that look if they tried. The only thing left to put GG logo's on in that photo is the CGI mountains LOL.

And seriously Kendall Jenner at a brand that is allegedly trying to become more "timeless" and "elevated"? Seriously? The people at corporate have NO IDEA what they're doing and Pinault is letting them drive Gucci into an even deeper hole than it is currently in.
 
Admittedly, I don't mind the sight of Kendall Jenner here or the photography from Anthony Seklaoui. However, there's zero denying it all just feels a little... cheap coming from a brand like Gucci. The sense of luxury, once again, completely missing from a Sabato De Sarno Gucci campaign.
 
They are trying to look like Moncler?!? Which is so trashy to begin with, so a copy of it is even worse hahhaha.
Ancora this sucks!!
 

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