I'm sorry but Alessandro's Gucci is well entangled in the insta-culture. He may not dismantle his views each season but his collections read like a hipster pinterest board. I'm exhausted of reading about how Gucci and Vetements are flourishing due their resounding organic and refreshing ideas when in truth they have huge marketing machines peddling the brand. Alessandro's collections are made to get attention. The mere booking of Westminster's Cloisters was a huge marketing move as this collection could have easily been showcased in a lookbook. Cristobal Balenciaga, (original) Herve Leger, Azzedine Alaïa, Issey Miyake, etc are masters would toiled with cosistent ideas season after season perfecting as they advanced but they still introduced enough change and new concepts to invigorate the design field.
If I sound aggressive, it is not intended for anyone here. Alessandro is a smart creative director, he has created desire through quirks, and he can be applauded for that, but is not some savant that has tapped into a well of ideas we have been missing. If this was shown by Alice & Olivia most would write it off as just another empty attempt at excessive femininity, and that's from those that would even bother looking at it, but it's big bad Gucci so it's refreshing.