Gucci Gift ‘Chapter 1’ 2024 by Anthony Seklaoui

[Frederic01]

LMAO this is so tragic! Kendall for Gucci *rolls eyes* so LAME. Don't get me started on the artistic direction which is giving mid-range US department store.
And Kering wonders why the brand keeps sinking LMAO.



GUCCI

 

[Frederic01]

LOL. SO BASIC.


GUCCI

 

[JohannesL]

They can later put Gucci Holiday Sale 90% Off during end-of-year sale to save more marketing budget.

 

[Frederic01]

Anything Kardashian adjacent is pure embarrassment at this point. Definitely not the right vibe for a brand looking at brand elevation and prestige. Gucci is chaotic at this point. Who is approving all these advertising campaigns? The brand image is in ruins already and they keep digging it deeper into the ground by doing things like this. Make it make sense!


GUCCI

 

[Deleted member 1957]

LMAO this is so tragic! Kendall for Gucci *rolls eyes* so LAME. Don't get me started on the artistic direction which is giving mid-range US department store.
And Kering wonders why the brand keeps sinking LMAO.

Macys would never, they actually invest in very good quality photography. That first shot looks like it was shot by a middle school photography student IMO the Kendall image is actually far more superior.

 

[grimm]

The video is also the same gimmick as last year, with the camera travelling through a lift as opposed to an apartment. Ricardo ZaNOla had 12months to come up with an idea, only to do the same thing again!

 

[tigerrouge]

Gucci believe they're at a luxury level, but they're so hungry for those seasonal profits, they're willing to advertise on the level of Kate Spade or Michael Kors.

It's like they're counting on 'amnesia' as their main sales and marketing tactic - that when people see the prices they're charging for canvas with a leather trim, they'll suddenly not remember all the low-effort campaigns, and be happy to hand over their £$€.

 

[Frederic01]

The video is also the same gimmick as last year, with the camera travelling through a lift as opposed to an apartment. Ricardo ZaNOla had 12months to come up with an idea, only to do the same thing again!

Who is this person and why does his name keep coming up? Is he the Artistic Director of Gucci now? And where did he come from to get such a prestigious position?!

 

[MDNA]

the setting looks really cheap

 

[yslforever]

Is that a bag designed by Michele ? They don't believe in Ancora anymore ?

 

[FashionPower]

Is that a bag designed by Michele ? They don't believe in Ancora anymore ?

It's their only best seller for the big masses...every girlie who knows nothing about style and high fashion but want to look "fashionable" craves for either a Marmont, a LouLou puffer from YSL or anything Jacquemus.
Regarding the other Gucci bags: the bamboo is a top handle and also very particular to become mainstream and the Jackie is a bit too expensive to appeal everyone, they cannot push anything else from Sabato since the first good bags designed under his tenure were shown in the Fall Winter 2024 show that just hit the shelves...

 

[Hchloe]

God this is so depressing.

 

[plentyofhorns]

Is that a bag designed by Michele ? They don't believe in Ancora anymore ?

Yes because Michele is where all there money probably still comes from. I can only imagine Gucci is being held up by the Marmont bag and his white sneakers

 

[Yasouss]

that ad was embarassing. Jessica Chastain followed by Kendall? it ended before it even began. I've seen better holiday ads from Tommy Hilfiger.

 

[plentyofhorns]

It's their only best seller for the big masses...every girlie who knows nothing about style and high fashion but want to look "fashionable" craves for either a Marmont, a LouLou puffer from YSL or anything Jacquemus.
Regarding the other Gucci bags: the bamboo is a top handle and also very particular to become mainstream and the Jackie is a bit too expensive to appeal everyone, they cannot push anything else from Sabato since the first good bags designed under his tenure were shown in the Fall Winter 2024 show that just hit the shelves...

Jackie is also looks soooooo low quality for the price. Every time I see one in ancora red I feel pity for the woman who was influenced by marketing gays and bought it

 

[ellearchivist]

I was intrigued so went on the Gucci website. It’s says it’s chapter 1 of 4!!!

 

[Scotty]

There’s a different Gucci campaign for everything.

 

[Riseup]

The cast is Kendall Jenner, Jessica Chastain, Hiandra Martínez and Lineisy Montero. Casted by Piergiorgio del Moro.

 

[Riseup]

 

[yslforever]

LOL doing white shirts as if they were Gianfranco Ferré.
Go learn to tie your shoes first, kids.