Gucci S/S 2026 by Catherine Opie | Page 2 | the Fashion Spot

Gucci S/S 2026 by Catherine Opie

^^^The Asian model? Looks like trans Diane Chiu unless it’s Diane Chiu (don’t think so tho…).

I don’t mind this… It’s not for us, it’s for the children. But there is at least thought and effort put into it.

It’s all junior versions of a little from Tom’s Gucci, a little from Alessandro’s Gucci, a little from his Balenciaga, and maybe even a little from our beloved Sabato LMFAO It’s very junior department-store separates and merchandise-driven with a few editorial-baiting opulent gowns and frou frou thrown in, and commercially branded to be very inner city— like if the cast of Larry Clark’s Kids were styled for a Barney’s campaign back in the 90s. This all looks and feels intentionally Gucci x Zara… He’s got the cast down pat for a multicultural and distinct look. Now he desperately needs a supreme showing (like the one for his Balenciaga in the encased snow dome he ripped off of Alexander McQueen) and an even more supreme campaign to inspire/convince/deceive the children that all this is more than just gentrified merch with the classic Gucci logo/monogram/signature. Because whatever this presentation is trying, it isn’t going to get the children to his backyard the way that Aleessndro’s Gucci brilliantly did. Hated Alessandro’s designs— but the campaigns were next-league branding brilliance. Demna needs that.
 
The lighting and photography is flat, uninspired, and amateur. Just look at their eyes! Using the lookbook images would have been a stronger choice.
 
Pricing is insane :lol: I know it’s a strategy to create headlines but who on earth would spend 48K on the tiger coat or 100K on the black flower dress, boots for 30K, skirt for 48K, 8K on the menswear tank top

Spending so much money on this GUCCI sh!t should be illegal. It’s the cheapest brand for gods sake.
 

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