Guess 30th Anniversary Campaign : Claudia Schiffer by Ellen Von Unwerth

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From vogue.co.uk
Claudia's Return
Lauren Milligan
28 March 2012

CLAUDIA SCHIFFER is returning to the brand that created one of her most iconic images, denim brand Guess, as the face of its 30th Anniversary Collection. Inspired by Guess pieces worn by famous Guess girls over the past three decades, the 15-piece collection features - amongst other pieces - wide-neck T-shirts bearing images of Line Gost and Anna Nicole Smith; jeans with a cut-off waistband originally modelled by Adriana Lima; and a sleeveless monochrome gingham top worn by Eva Herzigova.

"Guess will always have a soft spot in my heart, and I'm excited that 23 years later we can still work together so successfully," Schiffer - who appeared in six campaigns between 1989 to 1991 - told WWD. "Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul."

Shot - as her original campaign images were - by Ellen von Unwerth, the new images feature Schiffer with Bardot-esque hair, photographed in Sorrento in Italy, and bear the slogan "30 sexy years!"

The new collection will launch worldwide in April in Guess stores and on a new website - www.guess1981.com, which also launches next month - created especially for the anniversary.
Click to expand...
 

Guess 30th Anniversary Campaign
Claudia Schiffer by Ellen Von Unwerth

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huffingtonpost​
 
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1990's flash back.

she doesn't seem to have changed since the 1990's campaign. Unwerth's lens and lighting are always very good for that effect. Love it.

can't wait to see those in print.
 
What a great campaign! Bringing back Claudia was so perfect!
 
This is so fitting! It reminds me of my childhood belief that Claudia is the only supermodel and the most beautiful girl in the world. :lol:

I didn't know that Guess had a significant influence in my fashion knowledge. ^_^
 
Love Claudia for Guess. My favorite work of hers EVER. so amazing they brought her back after all this time.
 
Last edited by a moderator:
Comparison?

Could someone with enough computer skills do a montage and post with the old Guess 1990's with Claudia and put it right next to the new ones?:heart:

It would be quite striking how similar she looks after nearly 20 years!:D
 
more shots



scanned by sister-d @ bwgreyscale.com
 
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