H&M F/W 2024.25 by Sam Rock

[fashionlov]

Photographer: Sam Rock
Models/Celebrities: Arca, Ajus Samuel, Alewya, Loli Bahia, Lila Moss, Bibi Breslin, Sage Elsesser, Wali Deutsch, Okay Kaya, Lux Gillespie and Sega Bodega.

Glamour UK and Fashion Gone Rogue

 

[Deleted member 1957]

So they reset their social media for this?

 

[ghostwriter10549]

Arca is so high fashion

 

[ghostwriter10549]

And Charli's image is more cover-worthy than her recent Australian Vogue cover.

 

[MModa]

Most of the clothes look good. The long sheer dresses must be Chloe inspired. I like the casting (except Moss) and the photographer. Bahia and Breslin are my favorite faces in the ad campaign.

 

[lhhbl]

Bibi looks amazing

 

[whippie]

Bibi looks amazing

Doing all the heavy lifting here.

 

[vogue28]

Absolutely loved Rafael Pavarotti for H&M but I've been seeing this campaign in stores and I'm a fan. The images themselves are so beautifully in their simplicity, and rather perfect for the H&M brand. The casting is great, always here for Lila Moss, Loli Bahia, and Bibi Breslin!

 

[GivenchyHomme]

Lila is the perfect girl for H&M! I hope they signed her for a multi year exclusive contract!

 

[90sfan]

Yawn… how sad this is perceived as Fashion?!?

 

[Minerva13]

I like this brand but even H&M is so expensive now

 

[jeremydante]

Tell us you're tryna match Zara's energy without saying you're trying to match Zara's energy.
Long road ahead at this whole rebrand attempt.