H&M S/S 2018 : Anna Ewers, Andrea Diaconu & Imaan Hammam

[StockholmFW]

ELLE Russia March 2018 Digital Edition

weibo/c-oli

 

[Growl]

I get the feeling Anna Ewers is the most boring person in the world in real life

 

[Benn98]

I know it's only H&M, but I don't recall their campaigns looking this....pedestrian and cheap! Good for the girls though. Their faces will be plastered across buses and billboard in every corner of the world.

 

[bluestar]

Gorgeous girls I love these three.

 

[333101]

Is this really the campaign? I totally agree with Benn98 that it looks pedestrian; it may as well be shots from a catalogue. They had gorgeous black and white shots of Mayowa Nicholas and Luna Bijl last season, so to go from that to this is disappointing, even with the presence of Imaan

 

[tomtakesphotos]

Looks like a Cass Bird job.

 

[bluebanter]

I love Anna a lot, but lately... she has just not been working for me in her ad campaigns or covers. Don't know why.
Imaan steals the spotlight from everyone as usual.

 

[StockholmFW]

Who changed it to 'Andrea' in the title?

 

[artemovartem]

I get the feeling Anna Ewers is the most boring person in the world in real life

What makes you to say this? Just because she avoids social media or something?

 

[StockholmFW]

There is a campaign video as well.

 

[StockholmFW]

Glamour Russia March 2018 Digital Edition

Vogue Russia March 2018 Digital Edition

 

[apple]

Lovely! I like Anna, but I feel like Imaan And Andreea would have been enough here. Their energy seems much more genuine.

 

[StockholmFW]

Campaign video also starring Elizabeth Olsen and Winona Ryder:



Behind the scenes interview with Elizabeth & Winona:



Full campaign:

hm

 

[StockholmFW]

Missed one:

hm

 

[artemovartem]

UHQs


trendencias

 

[artemovartem]

Backstage. Shot in Buenos Aires, Argentina.


trendencias, vogue.nl

 

[TaylorBinque]

The backstage images look much better than the actual campaign. What's weird is that H&M always make really good video campaign yet their still shots are like basic catalog no one bothers to care.

 

[artemovartem]

By Josh Olins (confirmed by Anna's mother agency Enzio.M).