H&M S/S 2019 by Christian Macdonald

[TZ001]

Georgina Grenville, Fei Fei Sun & Malaika Firth


Instagram/ Alexandrasandbergcasting

 

[Benn98]

The Gucci Girl is back!

For those not in the know, Georgina Grenville was one of the ultimate muses of Tom Ford's Gucci. The early years, especially. So much that she appeared in Ab Fab as The Gucci Girl.

Anyway, not sure why H&M went through all the hassle of assembling Macdonald with the model cast because the result looks like a set of stock images lifted from Stockshutter. There's no fashion, no sense of spring/summer. Simply forgettable.

 

[Fancyfree]

It's New Season Campaign，about the pre-spring collection.

 

[RMDV]

Boring.. happy to see GG though!