REVISTING AN ERA: THE PHOTOGRAPHY OF HANS FEURER
by Melissa Alvarado Sierra - who is she ?
Capturing women that wear clothes, not the other way around...
When you come across an image that strikes you, you probably preserve it in your memory bank for ages. A thought-provoking picture has the power to inspire and convey emotions you have never felt before. Each time you see something that reminisces that image, you feel that way again. It happens with music, people, perfumes and… photography.
The following images speak volumes of an era: the eighties, full of excess and splendor. They also speak about how fashion was portrayed. Back then, some photographers showcased powerful women, complete with overflowing amounts of character. They wore the clothes, and not the other way around.
It seems to me that some magazines these days have forgotten the power of an impressive editorial, with healthy and strong models that come to
life (contrary to some models today, who are bland with empty stares), and imposing stylists with inventive ways of displaying fashion.
But there's good news. The genius behind these photos is Hans Feurer, and he still photographs with like-minded people. Born in Switzerland in 1939, Hans Feurer started in London in the 1960's, collaborating with numerous prestigious publications such as British Vogue, French Vogue and French Elle. He is “one of the few” who still envisions fashion as power for women. His pictures, decoding decadence and hunger for life, definitely make me feel that way.
That editorial was wonderful. I wonder if it was the one where Newton and Feurer were interlaced in one editorial....
thanks to ms a. sierra for her tFS article
