The eye travels thanks to the text placement and variation in typefaces. NOT ALL CAPS. And as much as I loathe the rampant misuse of script, handwritten type it works, fits the context, meaning of the coverline itself.
I think the last time HB US broke out of the all Didot CAPs on the cover was like 10 years ago. Anyways I'm impressed with HB OZ with making the most of this cover shot design-wise!