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Street Chic: Heidy Allende
Fashion Night Out T-shirt
Shoes -- Jeffrey Campbell
Photographed by Craig Arend/AltaMiraNYC (Sept 11, 2008)
Emirates marquee during Stakes Day at Flemington Racecourse on November 9, 2013 in Melbourne, Australia.
"Alta Moda" exhibit by Mario Testino
Queen Sofía Spanish Institute, NY - Nov 19 2013
HEIDY DE LA ROSA | Model
Born in Hato Rey, Puerto Rico, Heidy De la Rosa moved to NYC to pursue her dream of modeling. She’s known for her curly hair and energetic personality. Currently, she’s taking acting classes and has done charitable work for the Kalou Foundation with her friend Chanel Iman and for the Garden of Dreams Foundation. “I’m very versatile and my hair is too,” Heidy says. “Sometimes I like to wear my hair curly or straight, depending on what I’m wearing or how I feel. The best way to find your own style is just mixing everything up!”
Mizani is taking its #FreedomToStyle campaign to the next level with the introduction of new style icons Chanel Iman, Maria Borges, Grace Mahary and Heidy De la Rosa.
These four dynamic and inspiring women express their personalities through their hairstyles, and demonstrate how hair texture can be styled in a variety of ways to suit moods and occasions. Each style icon has a unique story that reflects the #FreedomToStyle campaign, styled by Mizani Global Artistic Director César Ramirez. The looks he creates go beyond reflecting their individual styles by showcasing a range of styling options to suit the various roles they play.
“The world of texture and embracing your texture is ever-growing,” Ramirez says. “We allow everyone to express themselves while maintaining the natural health of their hair.”
Dedicated to providing a precise balance of protein and moisture, the Mizani Haircare and Styling Collections, including new star products HD Shyne and Foam Wrap, use natural ingredients to nourish hair from within. Mizani also help every stylist and client find the perfect product regimen through its Natural Curl Key, which provides an easy at-a-glance diagnostic for identifying your curl type.