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Discussion in 'Ad Campaigns' started by Benn98, Apr 5, 2021.
US GQ Digital Edition
puzzling advert. truly. feels like a hotel advert.
Looks as imaginative as a Lacoste ad to me. Definitely a downgrade for Hermes. They usually have such good campaigns.
Hermes kinda lets you know they don't think this frag is going to run up the numbers so they aren't splashing out on a campaign. Hermes knew Terre d'Hermes was going to be a smash so they came up with visuals to match.
It literally looks like they told the model "we don't even need to leave the hotel, we will do it in the hallway right there"
Actually the classical Lacoste Pour Homme nude TV and print ads years ago was a sexual and sensual nod to masculinity, which I would take it over any fragrances ad today.