Hermes kinda lets you know they don't think this frag is going to run up the numbers so they aren't splashing out on a campaign. Hermes knew Terre d'Hermes was going to be a smash so they came up with visuals to match.Looks as imaginative as a Lacoste ad to me. Definitely a downgrade for Hermes. They usually have such good campaigns.
Actually the classical Lacoste Pour Homme nude TV and print ads years ago was a sexual and sensual nod to masculinity, which I would take it over any fragrances ad today.Looks as imaginative as a Lacoste ad to me.