It's kind of weird that their theme for the year is "innovation maison" but this campaign doesn't reflect it at all. I love the movement and blurry image but also it works her because the clothes are not the focal point of the image which is perfectly fine for bland and boring clothes.
Purely aspirational.
The most sold products are Hermès have been the same for years now. They are always available and their clientele is really informed anyway.
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