Just went through this thread, lots of great images. I love how whimsical and fresh (in a fresh water, nature, air kind of way, not in an 'original' kind of way, not necessarily). Also great how they manage to keep the look of the campaigns so similar without necessarily being repetitive or boring. My favorite ads are the ones with Vlada (that one shot with Vlada hanging out of a window of some train is iconic in my mind) and Gemma. MCB's ads are great too.