Hero #9 Spring / Summer 2013 by Hedi Slimane

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The hits keep coming from Hedi Slimane. Last week, the Saint Laurent creative director’s latest campaign, starring the perennially helmeted Daft Punk, hit the Web; for his next trick, he turned to guys with different, but equally decisive, taste in headgear. London’s menswear biannual Hero worked with Slimane on a series of images of American cowboys and riders from L.A. for a thirty-page portfolio in their new issue. “To work with Hedi on this American Cowboy project is really something special for us,” said Hero cofounder James West. “The riders’ personalities charge each image, their emotion is palpable.” Their wardrobes as well as their personalities are on display: Slimane shot the guys wearing only their own clothes. The images debut exclusively here on Style.com. The magazine is out April 22 in the U.K., and in the following weeks here in the States.

style.com

 

[Bertrando3]

Not popping out so far at all, the cover is so blah, they want to give this sad/westernish feeling but it looks amateur to me.

 

[ad041715]

The cover is so raw. Gorgeous.

 

[Fontastic]

I love the cover, but don't really like the idea of "guys wearing their own clothes" to be honest. I'll have to see the issue in print to make up my mind...

 

[jmrmartinho]

I think Slimanes style really works outdoors. Beautiful!

 

[Morphe]

Hedi is horny again. Bless.

 

[maxlinden]

ugh, a waste

 

[crosidan]

The above two posts, heh.

And just...

thirty-page portfolio

ugh

This isn't drawing me in at all. Hopefully it gets better?

 

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Ph: Chad Pitman
Styling: Gro Curtis



Ph: Stefan Zschernitz
Styling: Anders Solvstein Thomsen



Facebook/Bananas Models

 

[XavierRaphael]

i always love this magazine, and i do respect hedi slimane...but cowboys in their own clothes? sn0o0o0o0ozee

 

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Ph: Matthew Brookes
Styling: James McCarty





Facebook/Bananas Models

 

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Ph: Fabien Kruszelnicki
Styling: Elizabeth Fraser-Bell



successmodels.tumblr.com

Ph: James White
Styling: Stephan Morriss





Facebook/Bananas Models

 

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'HOME BOY'
Ph: Maurizio Bavutti
Styling: Jack Borkett



Facebook/Republic Man

 

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Ph: Chad Pitman
Styling: Gro Curtis

Facebook/Bananas Models

Three more:



Facebook/Republic Man

 

[Bertrando3]

Travis Smith by James White looks amazing, and he isn't doing anything, he just looks cool all-american. However the styling on that story is awful, who will wear these looks?? And to put them on a model such as Travis is a shame.

 

[Flashbang]

^^ Two more:



Facebook/Why Not Models

 

[ChronicKnowledge]

source: hedislimane.com

 

[ChronicKnowledge]

source: hedislimane.com

 

[ChronicKnowledge]

source: hedislimane.com

 

[ChronicKnowledge]

source: hedislimane.com