Hugo Boss Holiday 2016 : Frederikke Sofie & Clément Chabernaud

[sixtdaily]

hugoboss

 

[Nymphaea]

Meh, this falls flat, no dept at all especially Frederikke.

 

[TREVOFASHIONISTO]

not even Frederikke could save this

 

[apple]

I'm a big fan of Frederikke but she is not giving anything here.
This looks so flat and the collection is nothing special as well.

 

[Vitamine W]

It's not thats she's not giving anything, she's trying very hard, you can tell. Its hard to pull off this style of forced holiday mise-en-scene; "Think about puppies and show me the watch!" Who the hell even shot this? Even Clement looks like he has to go to the world's worst christmas party while fighting doodie bubbles.

 

[Nomar]

Clément looks so good but the concept is just bad.

 

[Blondie Jonze]

I like the color scheme but the vibe from Frederikke and Clement in these shots???

 

[myran]

Their Holiday campaigns usually don't appear in print. I mean, the lack of energy and chemistry is painful here (also website banner cropping doesn't help), but it's essentially just a lookbook.

The video looks better at least.