Iconic Fashion Reworked

[The_Ida]

I so want that t-shirt.

 

[adorefaith]

what a brilliant and powerful idea on the part of the artist...instead of getting upset and suing {that is absolutely horrible and heartless imo} LV should be JOINING this woman to raise awareness and comment on the twisted priorities of our world and media who really do prefer blonde celebrities with dogs and designer handbags to thousands of human voices who go largely unheard... and if their only concern with the artwork is the fact that they're not profiting from it, surely some good publicity as a result of joining together with an inspired artist for a good cause would increase their sales just a bit....maybe a few worldy consumers would be impressed and decide they'd like to buy a bag from a company with a social conscience....just a thought

 

[homeboy]

V. I think LVMH should support this campaign instead of act like a**holes.

They would, if the bag was designed like a Birkin bag. How can you expect them to support this campaign when it's displaying one of their products in a negative manner.

Don't get me wrong. I do support her campaign since it's for a very good cause. But there are other ways of raising money without pissing off others. She could even collaborate with LV, design a T-shirt with them, in with a huge portion of the revenue would go to charity.

 

[adorefaith]

How can you expect them to support this campaign when it's displaying one of their products in a negative manner.

well firstly, i doubt her intention had anything specifically to do with LV....she seems to be commenting more on the nature of what is 'news worthy' in the western world than any of LV's practices... she probably chose their bag because it is an icon of modern consumerism and is most widely recognised by those both aware of fashion and not so aware.....using any other bag would probably have had less impact

secondly, i think there's a big difference between supporting the campaign and ALLOWING it.....fine, if they dont want to join with this woman on her mission, let them do as they please....but at a certain point you do expect people to be HUMAN and to have a conscience....suing an artist for compensation when you are a multi million dollar company and she is simply trying to make a piece of art as a social comment on an already sick and twisted aspect of our capitalist society is so unethical and heartless.....it's not so unfair to expect the people at LV to have a heart and put the lives of people in the world above the already enormous profit of their own company, is it??....

 

[The_Ida]

They would, if the bag was designed like a Birkin bag. How can you expect them to support this campaign when it's displaying one of their products in a negative manner.

Because then it would show that they care - this is not a campaign against LVMH, it's a campaign against important causes such as Darfur not getting any attention. How can you ever be against that? Unless you're a greedy mother...

Don't get me wrong. I do support her campaign since it's for a very good cause. But there are other ways of raising money without pissing off others. She could even collaborate with LV, design a T-shirt with them, in with a huge portion of the revenue would go to charity.

If she did a collaboration with LV, then the t-shirts would be so expensive that no one would pay for them. LV are greedy mo-fo's, and they would want their share of the profits.

 

[adorefaith]

ida you and i think so alike on this issue...you are saying everything i tried to say

 

[Working Girl]

On Wikipedia it says:

the company filed a lawsuit on April 15, 2008 which demands $7,500 US per day for each day the t-shirt and posters containing the image are sold, $7,500 US per day for their letter published on her site, and $7,500 US per day for using the name "Louis Vuitton" on her website. They also want their lawyer's fees and $15,000 US to "cover other expenses they have incurred in protecting their ‘intellectual property’

WTF, they want her to pay their legal fees

 

[nyc_art_style]

i agree with homeboy.

 

[Madhuri]

I don't think LV has a case. Their actual logo wasn't used (the artist changed it to "LS") and the image is clearly satirical which falls under the fair use guidlines in copyright law.

 

[KKnardi]

what if she doesn't win with them(LV)? that's a lot of money...

 

[nyc_art_style]

i don't think any judge would be cold hearted enough to force her to pay outside her means.

 

[KKnardi]

who knows? I don't think LV is playing around with anybody...

 

[LostInNJ]

Very strong image and I can understand LV's anger since their handbag is basically the high light in the image and contrast very strongly against the brown skin of the child. The bag should have been design a little differently, the LV resembles is too obvious, she should have chosen the classic brown monogram canvas.

I don't see how choosing the brown canvas design would've been any different.

 

[Scott]

what a brilliant campaign!!! good for her for having the balls to use such an idea to get the message out there.

and bernard arnault.....if i didn't like much before i absolutely detest him now. it's not shocking though to me. that they would value a piece of crap leather and his precious house of superfice and material to the humanity of children,women and men living in a region rife with utter violence. shame on him.

 

[yellow-submarine]

Things like this make me angry. What the heck is wrong with LV? It's not like the profits of the t-shirt are going to the artist, but to the victims of genocide in Darfur. Yet, they still want to sue her for a ridiculously large amount of money? Is suing someone who parodied their bags more important to them than saving the lives of children, men, and women in the messed up regions of the world?

 

[smartarse]

did the artist asked permission from LVMH to copy/use take the idea from one of LV's signature bags?

from a business stand point, there's a copyright infringement against the artist, even if it was done for charity.

 

[ShesElectric]

How can you expect them to support this campaign when it's displaying one of their products in a negative manner.

It doesn't have to be seen in a "negative manner". LV could have just as easily collaborated with this artist and put a positive spin to the art work. Perhaps the - obviously fake - LV bag could have been spun to represent counterfeit goods and the children working these sweatshops. The situation could have been handled very differently, in a way that would not only benefit the children, the charity, and the artist, but the brand as well instead of taking a stubborn elitist stand on the situation.

I also wouldn't for a second think that this idea did not come up with the execs and their big-shot corporate lawyers and was, apparently, disregarded.

 

[Danish]

LV should sue people carries around fake LV bag like my teacher, not this.

 

[Party_Vixen]

That is quite a disturbing image. But makes a great point.

I was shocked when I read the title of this thread. And after reading a few of the articles posted I cannot believe how far LV is taking it. Paying their legal bills?! Come on now. I'll definitely continue to watch this thread to see how all of this ends.

 

[princessaud]

It doesn't have to be seen in a "negative manner". LV could have just as easily collaborated with this artist and put a positive spin to the art work. Perhaps the - obviously fake - LV bag could have been spun to represent counterfeit goods and the children working these sweatshops. The situation could have been handled very differently, in a way that would not only benefit the children, the charity, and the artist, but the brand as well instead of taking a stubborn elitist stand on the situation.

I also wouldn't for a second think that this idea did not come up with the execs and their big-shot corporate lawyers and was, apparently, disregarded.

^ exactly.