Irene Hiemstra

Prada Iconoclasts 2014

HQ

Photographed by Emma Summerton

via Prada group email
Prada’s The Iconoclasts series launched in 2009, is renewed this season in collaboration with stylist and editor, Edward Enninful. Mr. Enninful will unveil his vision “Harlem Renaissance” in Prada's boutiques in Via Montenapoleone (at the 6th & 8th) for a fashion week special, on February 20th, during the after party on the night of the Prada show in Milan. The theme is inspired by the roaring twenties, reinterpreting the jazz era's colorful spirit and social transformation.

Black and white mannequins dressed in Prada's spring 2014 collection as well as archive pieces will be displayed in Prada's shops. The scene of the women's shop features an art deco bar while the men's shop will have game tables and a jazz blues trio.

The Iconoclasts will also be displayed during the launch of Prada’s new store in St. Petersburg, Russia on February 26th.

Thursday, February 20th
7.00 pm to 9.00 pm
See invitation attached. RSVP accordingly.

Special display from February 21 until February 24 from 10.00 am to 7.30 pm
February 23 from 11.00 am to 7.00 pm
Montenapoleone 6/8
20121 Milan
 
^a lot of Prada's recent favorites weren't there, but I was surprised she wasn't there either. I blame the bland blonde trio for why bookings have slowed down for her in milan. (nastya, harleth, and maja)
 
^ And not a single one of them have the same uniqueness that Irene carries with her at all times. Shame.
 
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style.com
 
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