Isaac Carew | Page 12 | the Fashion Spot

Isaac Carew

Debut*ing this month, new London-​​based label Mercy & Wild is the brain*child of model Isaac Carew. Want*ing to give back to the orga*ni*za*tion that helped him with his dyslexia as a child, Carew teamed up with Ty Aking*bola for a fash*ion line, grounded by a char*i*ta*ble cause. Com*mis*sion*ing five artists each sea*son to cre*ate themed t-​​shirts, 25% of Mercy & Wild prof*its go to orga*ni*za*tion Dyslexia Action.


mercyandwild / thefashionisto
 
How did you come up with this cool idea for your new brand Mercy & Wild?
We were originally just going to do one t-shirt with our design "I put the sexy in dyslexia" and give all the money to charity, but then the idea expanded from there once we started talking about it and realised we could make it into something even more exciting and impactful.

Talk us through some of your different design
We have six different designs at the moment all by different illustrators. One design is our Mercy & Wild brand design and the others are for our first charity. For our first season we wanted to support kids with dyslexia, as I am dyslexic, so it's a cause very close to my heart. Each season we will be changing charities.

Our "What?" is a school chalk board with lots of calculations. I don't even know if these calculations are real! haha Another design is a guy merry-go-round. When I used to read I used to get really dizzy and I still get dizzy when I read, so this design took inspiration from that. We also have this one which is a mirror image of each letter, and says that 5-10% of the population is dyslexic.

Wow, that's interesting, didn't realise it was quite a high number.
Yes, there are quite a few people that are dyslexic, so it's great to be able to be involved in something like this and do my thing to support.

Why don't you tell us a bit of your own story and why you wanted to do something like this in the first place?
When I was growing up I wasn't helped by a charity I was helped at a women at my school, who made such a difference for me. She was just incredible. She dedicated a big amount of her time to help me and a few other kids at school, and it really helped me and made me feel more confident about my reading. She made a real impact in my life. So I wanted to be able to make a difference in someone's life who is going through what I did. Also doing modelling, it's fun to be on the other side of it having your own brand to be passionate about. It's a new challenge, which I really love in addition to my usual modelling work.

So tell us a bit more about your brand and what you are doing with it
So basically, we are a fashion brand that gives money to charity. So for this first cause where proceeds go to Dyslexia Action, we want to support children with dyslexia making sure they get the help they need. We want to get involved, and see it go to a school and how it's helping kids - we'd love to go to some workshops and work with the kids and seeing how we're making an impact.

That's amazing! What are you next plans?
We want to keep growing the brand so we can make as much impact as possible. We're very viral at the moment, and our sales are going really well. I'm not sure quite how, but we've already got sales in Japan, Australia, America and other countries in addition to the UK, which is great. So we're looking to expand it as much as we can, and see where it takes us. At the moment our main sales point is our website mercyandwild.com. Next season we will be doing another charity, so we've started planning that already.

Where can people buy your t-shirts?
They can buy them via our website www.mercyandwild.com

And how can people get involved in general?
They can Tweet us via @mercyandwild, read our blog on our website and talk to us on our Facebook site. We'd love to hear what people think and any feedback they get when wearing our t-shirts.

Images and interview by Cecilie Harris.

source boysbygirls.co.uk
 
With a strong cast of Isaac Carew (Nevs), Matt Poile (Select) and Sam Thompson (Models1), we are all excited looking through this editorial titled "Johnny B. Goode". The boys bring out the 50s in a more modern twist. Featuring colourful patterned designs by Galliano, Jean Paul Gaultier, Alexander McQueen, Dolce & Gabbana and many more styled by Lindsay Robertson.

source boysbygirls.co.uk
 
Ad Campaign: Scotch & Soda
Season: Fall Winter 2012.13
Model: Isaac Carew
additional images

malemodelscene.net
 
Magazine: Client
Issue: #7
Editorial: The Youth Is
Models: Isaac Carew |Nevs|, Douglas Neitzke & Bastian Thiery |Premier|, Sam Rollinson |Select|
Hair: Takanori Yamaguchi
Makeup: Namiko Takemiya
Art Director: Audie Umali
Fashion Assistant: Leo Martinez & Innas Alatawi
Fashion Editor: Kenny Ho
Photo Assistant: Gianni Mosella
Photographer: Alexandre Valerio

malemodelscene.net
 

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