Isabel Marant S/S 2015 : Natasha Poly by Inez & Vinoodh

[Nepenthes]

wwd via Sensation

 

[khyrk]

CHIC AMAZON: Isabel Marant is turning female warrior for spring. The French designer has cast model Natasha Poly to appear in a campaign that telegraphs the brand’s more dynamic side. “The inspiration for the spring-summer show was something tribal, but not in the literal sense. And so for the campaign, we wanted to show a very modern and urban girl, but also to get across her savage attitude,” Marant told WWD. Dressed in an oversize, belted jacket, a printed miniskirt and Spartan leather sandals — a must-have next season — Poly is seen playing her bellicose part with humor.

“She’s a warrior, but she’s also fun. It’s not supposed to be so serious,” explained the designer, adding that the whole team was cheering the model on, mimicking gestures to help Poly strike a pose for photographers Inez van Lamsweerde and Vinoodh Matadin.

“Natasha has a lot of different characters and we knew she would play the game. She is also not as [branded] as the other girls,” said Marant, who noted that even the makeup done by Lisa Butler and hair by Didier Malige was “a bit animal too — like a leopard or a lioness.”

The campaign, which is to appear in the February issues of French Vogue, British Harper’s Bazaar and Elle, before breaking in the March issues of Elle US and Interview magazine, comes at a time of strong development for the brand, with forthcoming store openings at the Miami Design District and in San Francisco.

wwd.

 

[MON]

Beautiful but it's like a Vogue Paris editorial with David Sims?

 

[Nepenthes]

^I see what you mean but it doesn't bother me. The closeup looks gorgeous but I can't stand the logo across her face.

 

[fashionlover2001]

Love! Natasha looks great!

 

[orchidee]

Always love Queen Poly and this is definitely a refreshing casting change. But I agree that it feels way too editorial. The second image looks like the first page of an editorial in Vogue Paris right down to the text placement.

 

[Ed..]

I love this. It's rare to see an ad campaign which has movement nowadays, usually it's very still.

 

[GIVENCHYlover]

Not bad, the first shoot is cool

 

[Nymphaea]

I don't know, feels like a gimmick to me.

 

[gossiping]

wtf? this is soo not isabel marant to me

hate the pose hate the logo over her face. odd.

 

[TheoG]

Natasha makes it exciting, wish the logo wasn't slapped across her face.

 

[kokobombon]

Isn´t this too edgy for Marant´s aesthetics?
indeed, it looks like a VP edit and I like it, specially the layout.

 

[khyrk]

Full Campaign! I love it now!





bellazon

 

[Lola701]

Isabel Marant is a very consistent brand. Her castings are always very exclusives and she always get the big girls!
I can see the Vogue Paris influences in this.
I kinda like it even if it's not very memorable..
Who styled it?

 

[zacatecas570]

I love this, very unexpected!

 

[khyrk]

Isabel Marant is a very consistent brand. Her castings are always very exclusives and she always get the big girls!
I can see the Vogue Paris influences in this.
I kinda like it even if it's not very memorable..
Who styled it?

New S/S 2015 ISABEL MARANT Campaign @isabelmarant Photographed By @inezvinoodh , Style By @sagliogeraldine ‪#‎GeraldineSaglio‬, Art Director ‪#‎FranckDurand‬ , Makeup By @lisabutlermakeup , Hair By ‪#‎DidierMalige‬ , Creative Movement Director @mr_stephengalloway

Instagram|Natasha

 

[anlabe32]

It's very Sims and very editorial. Seems like still life is the thing of the season.

Still, it's an improvement for sure but i'd would have liked to see someone else.

 

[MON]

oh there you go, no wonder it's very VP. Geraldine + I&V! Although, I'm not bothered at all by it cause it's a beautiful campaign! the closeups are beautiful!

 

[Lola701]

Instagram|Natasha

I can't say that i'm surprised....
So, since she can't be a consultant anymore, Emmanuelle Alt just let the job to her used-to-be assistant Geraldine. Clever!
And her husband is still the Art Director.

It's good but i hope they will switch up things a bit.

 

[justaguy]

Love it! And yes, it does look like a Sims VP edit!!