I like Jamie Hawkesworth's work, but most of the time (except for some McQueen campaigns) like Alasdair McLellan, he doesn't know how to differentiate a campaign from an editorial, making everything look like an editorial, sometimes it works, sometimes it doesn't.
Kinda ironic that he made a name for himself shooting the early Miyake-esque creations of J.W. Anderson and now he’s doing the campaigns for the real brand.
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