A beach, and the sea as background. A group of people of different age poses in front of the camera, by showing off clothing with bright and vibrant colours.
It’s the
Hilfiger, a group of eclectic people that are part of
Tommy Hilfiger’s marketing strategy. And this is an image of the brand’s
spring/summer 2014 campaign.
“This season we took The Hilfiger back to one of my earliest inspirations: the West Coast”, said Tommy Hilfiger
. “In the spring/summer 2014 Collection, we looked at the preppy classics that we have loved throughout the years, and reinvented them with a modern, ‘West Coast’ spirit in mind. This campaign takes me back to summers I spent in California early in my career – in a uniquely Hilfiger way. I love taking the Hilfiger to different iconic location each season.”
Among the protagonists, Arthur Kulkov, Tidou M'Baye, Max Rogers, RJ King, Marlon Texeira, Viggo Jonassen, Miles McMillan, Bernard Fouquet,
Toni Garrn, Julia Hafstrom, Tian Yi, Cora Emmanuel, Lea Sorenson, Chloe Blackshire and two basset hounds named Morgan IV and V.
For this season, the group has been joined by Luke Willet, Jac Jagaciak and Janis Ancens.
The adv has been shot on the beach of
Malibu by
Craig McDean, under the creative direction of
Trey Laird (Laird + Partners).
