Jason Wu S/S 2012 : Julia Frauche by Willy Vanderperre

[tarsha]

FIRST TIMER: Jason Wu is starting to advertise, but instead of going with print, his will be wild postings — a type of viral guerrilla-style image campaign — across Manhattan. Willy Vanderperre shot the campaign, which features model Julia Frauche styled as a modern pinup girl. Patrick Li was its creative director.

“The idea behind the shoot was all about silhouette, highlighting the Fifties couture-inspired shapes of my spring 2012 collection,” Wu said.

The designer particularly liked the contrast of Vanderperre’s sophisticated images with the wild posting street campaign. “The juxtaposition between the downtown-uptown vibe feels so right for my first campaign.”

wwd.com

 

[Kite]

That is sexy. These "New Campaigners" are really pulling it out of the bag...first Gurung and now this....BRILLIANT.

 

[vladimiryeo]

Simple and classic. Great start!

 

[liberty33r1b]

yes, brilliant, no better word to describe it!!

 

[tarsha]

models.com

 

[jacquelineo]

Absolutely lovely.

 

[Marc10]

The pics are amazing, but it doesn't really scream ad campaign to me.

 

[get fashion]

Looks like lookbook, Aymellie deserves this campaign.

 

[valliaddict]

Julia isn't doing much for me, but these images are still very pretty

 

[TianSoFine]

I think the images are really lovely and it definitely makes the clothing look good so it's doing what an ad campaign should.

 

[abadonna]

lovely

 

[MON]

I like it but very catalogue

 

[Prairie]

style

 

[clocked]

looks like a lookbook....boring for a campaign

 

[kasper!]

The pink logo is almost invisible.

 

[gossiping]

i like the logo but not much else!