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Jean-Paul Goude (born in 1940) is a french graphist, illlustrator, photographer and advertising movie maker.
After chilhood at Saint-Mandé (France), in 1964, he started as an illustrator for the “Printemps” dep. stores, was the pigmalion of Zouzou, then in1970 became art director for the magazine “Esquire” for ten years.
“I was an illustrator, who illustrated the fantasies of others, I became naturally a creator of images” he said. At the time he was working for New-York Magazine, he directed Grace Jones ( she became his egery and the mother of his son).In 1983, he published his autobiography entitled “jungle fever” and directed the movie “el flamenco” using the concept “shake me” invented in 1972 1972 by Georges Petit and designed the new visual graphic design for Kodak: “sprites escaping from a slide”.
His movies are close to his personal works and illustrate his taste for bodies, exoticism, music, danse, and fairy tales.He describes his silent movies as ballets or mime shows.The eccentric colors of his artworks served prestigious brand such as Perrier, Citroen or Chanel and were worldwide broadcasted.
In 1989 , for the bicentenary of the french révolution , the government intrust him the conceiving of a huge procession at the Champs Elysées, which contributed to his popularity.
In 1990, for the Chanel 's Egoist perfume, he directed a movie beginning as a tragedy in B&W, and changing to color , to finish as a ballet.”I think it 's my best movie, I mean my best ad movie..” Graphis magazine May/June 1992.
In 1991 on Jean-Luc Lagardère’s request, he designed the logo of the “fifth” channel TV.
The following year, he shooted the photos and the movie for Chanel ‘s Coco advertising campaign with Vanessa Paradis, the new Chanel’s egery, who swinged in a bird cage. Then after he transformed Carole Bouquet, Chanel ‘s ambassador, into Marylin Monroe for Chanel n°5.
Since 2001, he is art director of Galeries Lafayettes advertising campaign, about which he sayed:”I wanted to go against the general trend, everything one could see at this time”.One after one he made posters full of happiness and freshness like a serial in which Laetitia Casta, plays all the roles as an heroine(the bride, SantaClaus or the dandy).
In 2005, he published “Tout Goude” with a DVD at Editions Lamartinière. (So Far So Goude Ed.Assouline(US) and Ed.Thames&Hudson(UK))
Translation from Wikipedia fr.
Jean-Paul Goude and Isabelle Adjani on Vogue cover.
Vogue.com
After chilhood at Saint-Mandé (France), in 1964, he started as an illustrator for the “Printemps” dep. stores, was the pigmalion of Zouzou, then in1970 became art director for the magazine “Esquire” for ten years.
“I was an illustrator, who illustrated the fantasies of others, I became naturally a creator of images” he said. At the time he was working for New-York Magazine, he directed Grace Jones ( she became his egery and the mother of his son).In 1983, he published his autobiography entitled “jungle fever” and directed the movie “el flamenco” using the concept “shake me” invented in 1972 1972 by Georges Petit and designed the new visual graphic design for Kodak: “sprites escaping from a slide”.
His movies are close to his personal works and illustrate his taste for bodies, exoticism, music, danse, and fairy tales.He describes his silent movies as ballets or mime shows.The eccentric colors of his artworks served prestigious brand such as Perrier, Citroen or Chanel and were worldwide broadcasted.
In 1989 , for the bicentenary of the french révolution , the government intrust him the conceiving of a huge procession at the Champs Elysées, which contributed to his popularity.
In 1990, for the Chanel 's Egoist perfume, he directed a movie beginning as a tragedy in B&W, and changing to color , to finish as a ballet.”I think it 's my best movie, I mean my best ad movie..” Graphis magazine May/June 1992.
In 1991 on Jean-Luc Lagardère’s request, he designed the logo of the “fifth” channel TV.
The following year, he shooted the photos and the movie for Chanel ‘s Coco advertising campaign with Vanessa Paradis, the new Chanel’s egery, who swinged in a bird cage. Then after he transformed Carole Bouquet, Chanel ‘s ambassador, into Marylin Monroe for Chanel n°5.
Since 2001, he is art director of Galeries Lafayettes advertising campaign, about which he sayed:”I wanted to go against the general trend, everything one could see at this time”.One after one he made posters full of happiness and freshness like a serial in which Laetitia Casta, plays all the roles as an heroine(the bride, SantaClaus or the dandy).
In 2005, he published “Tout Goude” with a DVD at Editions Lamartinière. (So Far So Goude Ed.Assouline(US) and Ed.Thames&Hudson(UK))
Translation from Wikipedia fr.
Jean-Paul Goude and Isabelle Adjani on Vogue cover.
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