Jil Sander ‘Sunset’ Fragrance 2022 : Anna Ewers by Karim Sadli

[vogue28]

 

[DK92]

Many will hate me for saying this: To me Anna Ewers is the Kendall Jenner who made designers/photographers/editors/directors fall in love with her for some reason and without having parents to support her career. There is no life on her face!

 

[tigerrouge]

A long time ago, I remember a photographer saying that fashion "always needs a new blonde" and it's stuck with me - I see Claudia Schiffer and Anna Ewers as examples of that. You always know what you're going to get from them - and they do what they do well - but fashion loves using them over and over again to play the same narrow range of characters - tributes to the Bardot look, outdoorsy farm/nature girl, the pin-up blonde etc.

 

[Gonzalo]

Ignoring Claudia at this point make no sense ...

 

[Summer Day]

Many will hate me for saying this: To me Anna Ewers is the Kendall Jenner who made designers/photographers/editors/directors fall in love with her for some reason and without having parents to support her career. There is no life on her face!

I don’t hate you for saying it.

 

[Urban Stylin]

I actually like this

 

[YohjiAddict]

Anna Ewers had “it” when she started, a real seductive quality, but with time she became so bland and inexpressive. She’s not a model I’m interested in seeing.

 

[artemovartem]

Many will hate me for saying this: To me Anna Ewers is the Kendall Jenner who made designers/photographers/editors/directors fall in love with her for some reason and without having parents to support her career. There is no life on her face!

I mean what’s your point tho? The whole reason why Kendall’s a model is her being related to a rich famous family. Also there’re tons of other models with zero energy. I even stopped checking out mdc newcomers lists since 2017 I think.

While I do think Anna got bored a little with modeling job, she’s still an Industry’s sweetheart. They all love her. With support of Virginie, Isabel Marant, Wang, Bitton, Piergiorgio, Emmanuelle Alt, Geraldine Saglio, I&V, M&M (and many more) she’ll be on the scene for a long time. She’s also like the only one who’s still relevant from those models debuted at that time (2013-2014). Her career turned Natasha Poly’ route - not that popular as a model, but still an industry icon who can randomly show up at Prada, Saint Laurent, Jacquemus, Bottega, etc.

 

[Deleted member 141523]

I like this. Echoes the late 70s ads. I saw a bit of Absolute Vodka, but at first sight.

 

[Deleted member 141523]

First the Joan Smalls hate thread, now Anna's turn... wooot?!

 

[vogue28]

It's just so beautiful in its simplicity! The image immediately captures your attention and encapsulates the name of the scent perfectly. Always been a one for Anna Ewers, loving Karim Sadli more and more lately and feel as though there's nothing I'd change about this!

 

[Bombshell1]

I love her for Jil Sander Sunset. She looks amazing and I love the athmosphere in sunset!

 

[nejtak]

That jump into the water would have looked less silly if the water had not been so shallow but I do love the light in the commercial.

 

[GivenchyAddict]

^This jump made me laugh. So...uneventful. Anyway, the whole mood is lovely and I think it is a good campaign even though Anna is not for me the best choice. I don't know why I believe Mica would have been better .

 

[Scotty]

Many will hate me for saying this: To me Anna Ewers is the Kendall Jenner who made designers/photographers/editors/directors fall in love with her for some reason and without having parents to support her career. There is no life on her face!

I felt like they were trying to make Anna the next Lara? or maybe they just look alike to me.

 

[Royal-Galliano]

Anna Ewers had “it” when she started, a real seductive quality, but with time she became so bland and inexpressive. She’s not a model I’m interested in seeing.

same here. i have the same problem with lara.