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Yeah... no. She looks like a botched Daria. And the campaign looks like a rejected magazine editorial from some random indie publication no one reads. Zara has better campaigns!
Definitely looks more like an editorial but a stunning one at that. I imagine it was photographed with instagram in mind as its platform rather than print.
Was it shot in Japan? There's definitely a lot to like here. Love the austerity and colours. A travel story without being literal. Yes, very WSJ, @helmutnotdead
As a set of images trying to tell a story? You'd need at least two double pages in order for the reader to get it, and I don't think Jil Sander can afford that many pages. Christopher Kane is a perfect example of a smaller label who keeps his campaigns tight and cohesive, knowing he's not able to take out 4 or 6 pages.
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