Jil Sander S/S 2022 : Helena Severin, Chu Wong, Henry Kitcher, & Moustapha Sy by Chris Rhodes

it screams old Celine to me. it’s too much.
 
They were smart to not show much of the women’s silhouettes, they were so unflattering that all the artsy photography in the world can’t help in disguising that…

I do like the vibe of the campaign, it’s less self conscious than Proenza’s attempts to be Céline and it’s consistent with the brands past identity under Jil.
 
it is very Jill focused and that’s probably why I love it. good job.
 

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