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Jimmy Choo F/W 2016.17 by Craig McDean

Jimmy Choo is going the extra mile for its fall ’16 campaign as it marks its 20th anniversary.

In a bid to include women of different ages and backgrounds who embody the brand spirit, Jimmy Choo has tapped seven models: Amber Valletta, Sasha Pivovarova, Milla Jovovich, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju.
wwd
 
It's Xiao Wen Ju, Amber and Lexi for me because they all look chic and effortless!! Jasmine and Taylor are trying too hard to impress. This is a very basic concept, but the styling and McDean's photography elevates it somewhat.
What on earth did they do to Milla Jovovich's face? Crikey!!
 
Great cast except for Jasmine and Taylor, obviously. Amber looks spectacular.

Classier than usual voor Jimmy Choo.
 
Jasmine and Taylor seem so out of place, especially Taylor! Jasmine looks high and seems so commercial to me? They both look so lost among legends like Sasha, Milla and Amber. Lexi is super awkward too. Xiao slays as usual.
 
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Lexi, Xiao, and of course, Kween Sasha <3 My god, just look at that shot of Lexi. :wub:

Also nice to see Mila. Good campaign.
 
Taylor, Jasmine and Milla look out of place (Milla probably because of the photoshop). Otherwise perfect cast and the result is great !
 
Milla is photoshopped beyond recognition. Shame. Otherwise, it's not bad.
 
Everything is perfect except for the shoes. They are Ugly/boring for an anniversary collection. DONE!
 
It's a nice concept but the execution looks budget. The photoshopping is comical as well.
 
The campaign has a good concept, but i don't like it. Bland photos of each girl, is too similiar these ads with the adversting of Avon or a another cosmestics brands.
 
better than most ads we have seen in a long time

Couldn't agree with you more!

I do love this. It's simple, straight to the point and no fuss involved (the evident use of Photoshop Milla Jovovich received aside). The entire cast looks fantastic here. Jasmine Tookes' shot is everything, she's got SO much presence and I'm thrilled she landed this. Lexi and Amber's shots are both terrific also, and when has Sasha ever failed us? Fantastic campaign!
 
Sasha killed it as always. Also loved Amber's shot; she is incredible. Would love to see Sasha/Amber campaign for Jimmy Choo. Everything else seems like filler.

Milla.... oh my. Is it photoshop or has she done something to her face? She's been looking a bit different lately.
 
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