Josefin Hedstrom
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PONY RYDER: You were discovered in a shopping mall, while you were there with your friend?
JOSEFIN HEDSTROM: Yes, that’s correct. Actually my friend wanted to go to this model search in a mall in Gothenburg and asked if I also wanted and I said absolutely NO but that I could be a moral support for her.
So I stood on the side of the line when a scout from Modellink Agency came up to me and asked me to fill in an application, I didn’t understand anything and I said it’s not me that’s applying…but somehow I said I would think about it and after that my career began.
PONY RYDER: What did your friend have to say on that?
Why Not Milan via TFS
JOSEFIN HEDSTROM: My friend didn’t really say anything; I guess she was a bit disappointed since it was she that really wanted to become a model.
We weren’t really close friends so she never really showed any support but that’s fine…today I bump into her once in a while when I’m home and there’s no hard feelings!
PONY RYDER: Have you ever encountered jealousy because of your modeling career?
models.com via TFS
JOSEFIN HEDSTROM: Well, I guess it has never been like people telling me they are jealous but I can tell when people are sometimes…it’s unfortunate because being able to be happy for another person’s success or happiness is an important quality in a person.
Instead of focusing on making sure their own dream comes true they spend time being annoyed by someone else’s situation.
Sometimes when I am out in a club back home I can tell people are talking about me or people from when I was in school, who never talked to me then, are all of a sudden very nice and want to hang out, but I have learnt not to care, I have my real friends and those are the ones who matters to me.
PONY RYDER: What are the virtues you are looking for in a friend?
marilynagency.com
JOSEFIN HEDSTROM: Well I would say all the qualities that my best friends already have ha-ha, I am so lucky to have them in my life!
Humor, honesty, to be supportive, being able to listen and being happy for others’ happiness, positive attitude and being herself/himself.
PONY RYDER: Your last cover of French was amazing! Your cover was featured with 11 other most coveted girls of today. Do you follow fashion in the sense that you know who are the girls booking the most?
JOSEFIN HEDSTROM: Thank you! I don’t follow it too seriously but you kind of automatically know which girls are having a good season because you read the magazines, are friends with some and so on.
PONY RYDER: Are you friends with any other girl who also got the cover of French?
Ph. Astrid Salomon for INDIE
JOSEFIN HEDSTROM: I don’t know them really well but I have met several of them on other occasions and they are really fun to talk to.
PONY RYDER: You are wearing sunglasses on French cover BUT what brand of sunglasses do you wear in your every day life?
JOSEFIN HEDSTROM: I wear Rayban’s classic Wayfarers and I love them!
PONY RYDER: You are booking a lot of different jobs. You are such a chameleon.
Flair December 2008 via TFS
JOSEFIN HEDSTROM: Thanks, I guess that’s a good thing…I really enjoy that part of this job, being able to transform to different characters through clothes, make-up, inspiration and the mood…
marilynagency.com
PONY RYDER: What was your favorite job so far and why?
JOSEFIN HEDSTROM: WOW it’s impossible to say which my favorite job was because they are all so different from each other…
x
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But I went to Bali & Indonesia for ten days with Elle Magazine and we lived kind of in a spa resort in the jungle and it was so beautiful.
Each day the people, who are Hindu, made small flower decorations and put them everywhere on the streets and houses as some kind of religious ritual I guess. It was all so different from what we are used to in our part of the world and it fascinated me.
But of course every time you get to work with really great stylists, photographers and other inspiring people you get a new great experience.
PONY RYDER: You did H & M look book. Do you shop there?
marilynagency.com
JOSEFIN HEDSTROM: That’s right, they are always so nice to work with.
Sometimes I go there myself, I like their exclusive lines and their collaborations with high fashion designers make it more interesting. You can find great pieces if you look.
PONY RYDER: Where else do you shop?
Ph. Karen Collins for Flair Australia
JOSEFIN HEDSTROM: I love Acne, they have great shoes, leather jackets and jeans, Filippa K is another favorite, both are Swedish brands but I also like Topshop and See by Chloe. When I see something nice I don’t think about what brand it is, I buy it because I like it.
PONY RYDER: Shoe shopping is almost every women’s obsession! Is it yours as well?
JOSEFIN HEDSTROM: Yes, you could say that, ask my family and friends, they are forbidding me to buy more…but they keep coming to me.
PONY RYDER: LOL, What is the most precious pair of high heels that you own?
JOSEFIN HEDSTROM: I have a pair of black asymmetrical Acne-heels, I really love them and I should actually wear them more often
PONY RYDER: You are also the face and legs in an HOGAN campaign! How comfortable are their shoes?
JOSEFIN HEDSTROM: Ha-ha I don’t know I just sat down in them but I am sure they’re super!
PONY RYDER: How about Jeans, what is your favorite brand, except GAP and Hudson of course?
marilynagency.com showcard
JOSEFIN HEDSTROM: Lol yeah apart from those two I like Joe’s jeans, Cheap Monday and Acne.
PONY RYDER: Are you an organized person?
marilynagency.com
JOSEFIN HEDSTROM: Yes I am, of course sometimes my room looks like s*** but then I can’t stand it and make it tidy again. I always want to be on time at the airport and want to be prepared when doing something.
PONY RYDER: How important do you think organization is in life and in modeling?
Ph. Karen Collins for Flair Australia
JOSEFIN HEDSTROM: I don’t know the importance of it, it’s up to each individual since we are all different but for me it makes me less stressed and I can focus better if I know I have a bit of control.
PONY RYDER: You have an amazing body, as we all saw in your Blumarine campaign! How do you maintain it?
Blumarine Cruise Spring 2008
JOSEFIN HEDSTROM: I guess a bit of credit goes to my dad, he doesn’t do any exercise whatsoever (though he doesn’t like when I point that out) and he can eat anything.
But I like working out, makes me focus better and relax, so I try to hit the gym a few times a week or go to Pilates, but sometimes when I travel it’s difficult to find the time and possibility to workout.
When I am in New York I walk a lot, between castings and jobs, so in that sense I stay active.
PONY RYDER: When it comes to cosmetics do you stay faithful to Swedish brands or do you experiment?
JOSEFIN HEDSTROM: No, I don’t use any Swedish brands actually and I am a bit boring when it comes to experimenting with trying different brands and products.
Sometimes I will wear some new make-up product on a job which I later go to buy for myself because I like it, but otherwise I prefer to use products which I already know work for me.
PONY RYDER: How do you maintain your skin?
JOSEFIN HEDSTROM: I make sure to always remove my make-up and wash my face every night. My make-up remover is Bioderma Crealine and I use the face moisturizer from Embryolisse.
PONY RYDER: What do you have in your make up bag?
JOSEFIN HEDSTROM: I don’t use a lot of make-up in private because I already have naturally rosy cheeks and red lips.
But in my make-up bag you can find:
- the Lancôme mascara Hypnôse
- Airbrush concealerpen from Clinique
- Highlighter touche d’or from Yves Saint Laurent
- Shu Uemura eyelash-curler and
- Försvarets Hudsalva for my lips.
source
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cestmagique
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I love her in editorials, she's an uncommonly good model! 
Although I think I prefer her without makeup... she's so rosy and pretty. 
Although I think I prefer her without makeup... she's so rosy and pretty. tentalicious
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ph: Honer Akrawi
[stylistkawa.blogspot.com]
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, they were torn out from the magazine which I bought from the second hand market)
