Model Julia Nobis landed her first Vogue cover this month when Kai Z Feng photographed her for Vogue Australia’s May 2011 issue. The actual cover, with its awkward text and Julia’s wild multi-colored hair may leave something to be desired, but the choice of cover girl received near-unanimous approval.
Vogue Australia May 2011“Great for Julia she got a cover but it didn't turn out well,” FakeFlower posted.
Rox-yr-sox explained her take on the decision to feature Julia Nobis. “Julia has been featured in [Vogue Australia] in a number of issues over the past year or so, plus she's an Aussie model making it big overseas. That means she was pretty certain to get a cover sooner or later. That's the one thing I can't fault about [Editor-in-Chief Kirstie] Clements: tons of model covers and support of homegrown talent.” She also described why the cover itself doesn’t seem to work. She wrote, “The cover just seems to be trying too hard to be young and cool. Which is weird, because [Vogue Australia’s] contents are more on the conservative side. I think [Vogue Australia] has a major problem in this respect: they have no idea who their reader is. Are they young or older, cool and alternative or more mainstream?”
Bertrando3 agreed that “in the end the cover looks more amateur than edgy cool or young.”
So, thumbs up for Australian Vogue supporting Australian models, and thumbs down for poor execution of the cover.