


For model watchers, the Big Apple is the first stop on a global parade of shows that makes (and breaks) careers. For NEW MODELS NEW YORK, our exclusive preview of Spring 2012 in V74 The Model Issue, we ask 4 New York designers known for directional castings to name their favorite new girl. Jack McCollough and Lazaro Hernandez of Proenza Schouler select Julia Nobis.
V Why did you choose Julia as your favorite new model of the moment?
JACK McCOLLOUGH & LAZARO HERNANDEZ Julia has been one of our favorite girls for a couple of seasons now. She opened and closed last Spring’s show and was one of two girls in the campaign that season. She also just closed our last show. We work closely with her during show prep and plan most of the collection on her. You can say she is our unofficial muse.
V When did you meet her?
JM & LH Our casting director, Ashley Brokaw, introduced her to us before that first show.
V What about her do you find most exciting?
JM & LH Julia has a certain quality that we are really attracted to but is hard to describe. She has a laid-back thing about her, but she can turn it on when she wants to. She has this kind of off-beauty that is captivating. Somehow it feels familiar and alien at the same time.
V What qualities should a Proenza Schouler girl have?
JM & LH Her look is a mix of high and low. Julia fits the bill.
V In your opinion, what makes a good model?
JM & LH A good model understands the vibe we’re trying to achieve and adapts to it. She inhabits a character. A good model, we guess, is similar to a good actress.