Julia Stegner | Page 559 | the Fashion Spot

Julia Stegner

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Complete Article ^_^

Maybelline New York is looking to do to lashes what they believe stilettos do for legs. That is, offer lengthening as the utmost benefit in their latest mascara, Lash Stiletto.

The new mascara will arrive in stores in January and will, according to Carolyn Holba, senior vice president of marketing, provide two areas of differentiation: A formula that combines length polymers to stretch the lash and Pro-Vitamin B5 to give a black patent shine, and a crisscross brush designed to grip and extend lashes to allow each to get coated.
“It is not a heavy look, but a sleek, long look,” said Serena Giovi, vice president of marketing, Maybelline New York.

Advertising for Lash Stiletto looks to grab a woman’s attention by using the sensuality of a stiletto, which naturally lends to a finished look.

“There is a lot of provocative language and imagery that goes behind this launch for us. We are excited about the emotional connection,” said Holba.

Model Julia Stegner will be featured in Lash Stiletto’s print ad campaign, which is scheduled to break in March beauty and lifestyle magazines. TV ads will air at the end of January.

Lash Stiletto will sell for $8.95 and will be available in three shades: Very Black, Soft Black and Brownish Black.

The new mascara looks to be incremental to Maybelline’s existing mascara business, which leads the category in sales, since it represents lengthening, whereas Define-a-Lash targets separation and clump-free lashes, Great Lash is a waterproof and conditioning mascara, Volum’ Express focuses on voluming and XXL Volume & Length targets both volume and length.
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wwd
 
Does this mean its not available to us? The first issue only for salons :(
I have just heard the buzz about the new Conde Nast magazine - Allure Spa which is set to launch in September and will be distributed free to 200,000 spas and salons, with plans to publish annually.
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[bigger/clearer version]


it is indeed her! ^_^

ecd9_1.JPG


ebay

:woot:
 
woah she looks gorgeous, reminds me of her early H&M swimwear campaign :heart: Thanks a lot for posting, Karma for you :flower:
 
Aha, thanks, Marcel, its a better one indeed tho smaller then my scan.
 
Juliax said:
Aha, thanks, Marcel, its a better one indeed tho smaller then my scan.
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No scanner can scan like this, that's definitely the picture V got send by Maybelline so you should not be sorry or so.

I just got it in the mail today and I'm so happy to own it. There are indeed pictures in the editorial I have never seen. Oh I'm talkinbg about her i-D cover. It's drop dead gorgeous and I already think about going to a coffee shop and ask for a poster of that cover. Genius!
 
Marcel said:
No scanner can scan like this, that's definitely the picture V got send by Maybelline so you should not be sorry or so.

I just got it in the mail today and I'm so happy to own it. There are indeed pictures in the editorial I have never seen. Oh I'm talkinbg about her i-D cover. It's drop dead gorgeous and I already think about going to a coffee shop and ask for a poster of that cover. Genius!
Click to expand...

:cool: I hope you get it !
 
another oktoberfest pic!
julia-stegner-mit-mutter-10458061-mfbh,templateId=renderScaled,property=Bild,height=349.jpg


Mit Mama beim BILD-Stammtisch: Model Julia Stegner und Mutter Erika

bild.de
 
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