Julie Verhoeven for Mulberry F/W 07.08

[kimair]

from fashionweekdaily...

The Julie Verhoeven for Mulberry tote

A Mulberry dress by Julie Verhoeven

Julie Verhoeven’s cult bags for Louis Vuitton in 2002 may have been an instant hit, but for fall, the artist has collaborated with another classic leather goods house—only this one is in her own backyard. Mulberry has asked the London-based artist to create a capsule collection of dresses, scarves, T-shirts, and bags inspired by the marriage of British eccentricity and luxury. The pieces will be in stores this September.

Verhoeven, famed for her quirky, erotic collage figure drawings, worked with Mulberry design director Stuart Vevers to translate her aesthetic into print. The collection features a $1,995 smock dress with ribbon appliqué detail and a large quilted chain handle bag priced at $1,195. Also in the collection are two tees, priced at $99 each, and a giant silk scarf. The print on the products is a collage of flowers, faces, and graphics in pink, rose, and white on a black background.

“The brief was to be both vibrant and bold and a little cheeky,” explained Verhoeven. “We worked around the traditional English rose icon with thorny surprises—surrealist and nonsense elements thrown in to the mix. English eccentricities and traditions gone a little askew but with fondness and femininity.”

 

[happyguy]

love the picture hte the bag

 

[lucy92]

the t shirts cost 99$ and are featured in the june/july issue of teen vogue.

 

[Scott]

ah thanks for the news kimair! been wondering about Julie since she left Gibo.....hasn't been heard about since. very much that verhoeven style those pieces are....lovely!

 

[softgrey]

i like the art..clever theme...thanks for the info..

 

[wyatt.]

i saw a couple of the tshirts, they're cute. i like it.

the bag looks like they just slapped her drawing on though. maybe a better merge?

 

[wyatt.]

you can also see her in the book fashion illustration now
major!

 

[softgrey]

i agree wyatt...
even worse- it looks like a CHANEL bag that they slapped it on...
...
odd choice...

sort of looks like a fancy diaper bag to me...maybe it's intended for new moms?

 

[Scott]

^or perhaps,it's her knack for cheeky irony...i mean,coming from a girl who has a collection of her art entitled 'fat bottom girls',i wouldn't expect no less

 

[BerlinRocks]

it's very cute as alwyas...
about the chenl-ish bag... well maybe because it's trendy and Murlberry wants to sell more to teens...

 

[Whitelinen]

I don't like those two designs at all, I have to admit. If we consider the price of those garments, it is really not worth it.

 

[Meg]

yeah i think her LV collection was a lot better. I was excited when i opened this up but not so much anymore....

 

[brian]

at first i liked the bag...and then i saw the price...

 

[softgrey]

^or perhaps,it's her knack for cheeky irony...i mean,coming from a girl who has a collection of her art entitled 'fat bottom girls',i wouldn't expect no less

you have a point there...

what is the price brian?...
i am all for irony but i'm not willing to pay investment prices for a joke...

 

[Whitelinen]

^ In the article it says $1,195

 

[brian]

 

[couturex]

The tote looks like something I would see at Kohls. Bleh, I'll pass.

 

[cutxpaste]

the t shirts are quite nice

 

[kiss august]

Totally agree there...
love her illustrationbut the bag could have been better executed...
it's great to see some arts going through all those "it-bag" obsessions at the moment

 

[Scott]

eh,i missed the part about the bag....i thought the 1195 was for the dress...hmm,yeah,you're right,softie....i'd rather not pay that much for a joke. actually,i wouldn't want to pay that much for a bag period