JWA the brand previously often shared some similar ideas with Loewe but more fun and funky but less refined, and for me, a little too young and experimental.
But this newly structured JWA seems more toned down which I like better, and since he is no longer at Loewe, I imagine he can now bring his less-pressure-to-sell pet project to JWA. Win win for him, but not sure for the new Loewe.....