Kanye West Inks Deal with Gap *Update September 2022* Now Parting Ways

[jeanclaude]

Will Gap sell "Kanye 2020 for President" t-shirts???

This guy is nuts...

 

[Jared]

This will make GAP somewhat more interesting. Big fan of his Yeezy stuff.

 

[Benn98]

Why does she have a picture of Kim K while imploring people to support black women? I just don't get the reasoning behind that. That's the worst idea, ever. For starters, I'm not even sure her target audience is all that mad about Kim K even with her prison reform work in mind. I mean, Kim and her family are constantly in the news over some insensitive controversy, mostly involving black people.

 

[Lola701]

I got to give it to Kanye. He will play the whole world the same way he played the fashion industry.
And they’ll ask for more, just like the fashion industry did. GAP couldn’t have found a better partner (and it’s not ironic)!

 

[jeanclaude]

The big question for me about Kanye is: How could people take him seriously, when he suffers from bipolar disorder?? (and it seems he is not taking his meds, because he is in another euphoric phase...well, it seems he is always in a never-ending euphoric state...!).

I really don´t get it.

 

[dfl-001]

Billionaire Kanye West’s Company Gets Multimillion-Dollar PPP Loan From Trump Admin

Kanye and the Dashians are nothing but low lifes.
The very idea is this program was to help legit small business. But small businesses are going belly up every day while 'billionaires' get favors from the big fat loud mouth potus. As far as I'm concerned Yeezy and the Gap can &uck themselves to death.

 

[Deleted member 1957]

That presidential announcement must have been rather awkward for them.

 

[Squizree]

First of all, WHY is the Gap still around? Weren't they bankrupt? How a mall brand is still going in 2020 is beyond me.

Secondly, Donald Trump was OBVIOUSLY involved in this. Knowing those two, they'll use this in Kanye's 2020 run for presidency LOL

It's all very morbid.

 

[Benn98]

^Good grief, did he really say that about vaccines?

In a shocking twist, what if Kanye leaves Gap in a far worse position than they are now? I recall all of us rejoiced when Raf went to CK because on paper it was a no-brainer. And when he left they were in such a bad way that they had to shutter their collection line entirely. I suppose the only way is down for Gap.

I'm more surprised that people are spending more time talking about this stunt queen presidential news instead of raging against the fact that he's getting government bailout! The British press is vicious sure, but they have some value it seems. As soon as someone leaked that Victoria Beckham planned on getting government funding for her brand they vilified her with hit article after hit article to the point that she ended up looking for the money elsewhere. As it should be!

 

[dodencebt]

I feel so blessed that besides this Gap deal and a presidential run, I've read nothing about Kanye's opinions in more than a year. I don't think Gap is going to regret this in the short run as they are sure to see a surge in popularity and sales, but I still think signing a decade-long deal with someone as shifty and controversial as Kanye is simply a crazy business decision.

 

[dodencebt]

Read this headline just the other day on CNN Business, "Gap shares fall after Kanye West threatens to walk away from Yeezy deal". This is going downhill sooner than I thought.

 

[Deleted member 1957]

Him walking away would be a blessing in disguise for them, they would rather collaborate with someone else. For a high street brand that controversy can hit them really badly since they rely on mass sales, they just need to revise their business approach and forget Kanye.

 

[EmmaBM]

Wow. President may work for GAP

On a serious note this could be great for GAP!

 

[Benn98]

I wonder what's the status with this Gap deal stands after Kim made that statement. Because quite frankly the right, the humane, thing for Gap to do right now would be to scrap or postpone this deal. The man hasn't even designed a stitch of clothing yet and the entire world already knows that he's mentally unstable to the point that I don't think he should not be able to take on such a big position. Do the right thing and look for another designer!

 

[Benn98]

Ugh, so many typos! But you catch my drift, lol

 

[lucy92]

sourcingjournal

 

[YohjiAddict]

Am I the only one who got scared when this thread popped-up again? I swear the color went off my face for a second...

 

[lucy92]

Supposedly this is still coming out in June.

 

[Benn98]

via The Guardian

Kanye West should not have collaborated with Gap, says former CEO

Mickey Drexler said that West is not ‘a corporate person’

Priya Elan
Tue 10 Aug 2021 11.11 BST

Mickey Drexler, the former CEO of Gap, has said the clothing giant should not have collaborated with Kanye West because he is “not a corporate person”.

The 10-year Yeezy Gap partnership was announced in June and has produced three puffer jackets, most recently a red one, a version of which West wore at the pre-release listening party for his forthcoming album, Donda.

Drexler, who ran Gap between 1983 and 2002, said last week that, despite West’s previous work with Adidas, the collaboration was a bad idea. “I probably shouldn’t say this, but I told [West] he shouldn’t do the deal because it doesn’t make any sense,” Drexler told Yahoo Finance Live.

“I have a lot of friends at Gap still, but it doesn’t work for someone like Kanye. He is not a corporate person and Gap is a big corporation … He is a smart guy, but he shouldn’t have done it. And I don’t think they should done it, either.”

The puffer jacket in electric blue. Photograph: Yeezy/Twitter

Drexler revealed that the release of the first, blue puffer jacket made the company $7m (£5m) overnight, while shares in Gap jumped 42% after the partnership was announced. The black Yeezy Gap jacket is being resold on sites such as Stock X for about £500.

In June, Gap confirmed plans to close all 81 of its physical shops in the UK and Ireland.

 

[aracic]

That's one ugly *** puffer jacket. £500?? I guess fools will buy anything that has a famous name tag.