IRO’s Fall Ads–French brand IRO enlists another top model for its fall-winter 2014 campaign with Estonian beauty Karmen Pedaru. In the past, IRO has featured Eniko Mihalik and Magdalena Frackowiak as its faces. Posing for black and white images, Karmen wears looks from its ready-to-wear line as well as its new jewelry range called “IRO Life”. The gems still have IRO’s rock and roll edge while maintaining timeless elegance with silver and diamond styles.
Does this mean that Karmen should have been featured in W September? But she didn't appear in any editorials...@dotwillow @raquel_zimmermann @iosonomariacarlaboscono @lara_stone & @karmen_pedaru After we finished shooting Supernormal Supermodels @wmag September @mertalas @macpiggott #mertandmarcus xoxo #teamgorge