Bulgari is hoping a new ad campaign featuring Kate Moss will stimulate sales of its Pour Femme scent, which is being rereleased this fall.
The English model is featured in the Roman jewelry company’s new visual to promote Bulgari Pour Femme. Moss, who resembles a young Sophia Loren in the advertising campaign, is dressed in a black, backless evening gown and garnished with the firm’s white diamond earrings and necklace.
The new television and print campaign will be launched in the U.S. and Europe — including Italy, in August. The ads will accompany the rerelease of the female fragrance Bulgari Pour Femme, which will be on shelves worldwide in September. The print and television campaigns were shot by Mert Alas and Marcus Piggot.
