Kinder Aggugini for Macys

Discussion in 'Designers and Collections' started by lucy92, Oct 21, 2010.

  1. lucy92

    lucy92 Mod Squad Team Leader

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    is anyone familiar with this designer? :blink:


    Macy’s Gets Fast Fashion
    By ERIC WILSON

    ANY retailer on earth would just about die to create the kind of consumer craze that takes place when H & M introduces a discount designer collaboration (like the heavily touted one from Lanvin coming on Nov. 20). The high-low concept has worked well for Target, Gap and Uniqlo, but the latest store to delve into fast fashion is a bit unexpected in that it is the classically mainstream Macy’s.
    Macy’s is expected to announce today that it will sell a series of limited-edition designer collections, beginning in February. Each will be on sale for about two months, until the next collaboration is announced. The first is by Kinder Aggugini, a rising star of the London runways who is practically unknown in the United States, where his clothes are sold only at If in New York and Ikram in Chicago.
    The collection for Macy’s, which will be sold at about 250 locations, will cost $50 to $300 and is targeted toward younger customers who shop in its Impulse departments. “This customer loves to shop,” said Jeff Gennette, the chief merchandising officer of Macy’s. “She wants to be in our store all the time, and we’d better be interesting.”
    Mr. Aggugini is interesting. Having designed for Versace, Calvin Klein and Vivienne Westwood, he started his label about four years ago based on his fantasy of what a marriage between Coco Chanel and Sid Vicious might look like. That is to say a tailored punk look, or an offhanded treatment of luxury fabrics.
    When Nicole Fischelis, the fashion director of Macy’s, approached him, Mr. Aggugini thought there had been some sort of mistake. “I thought maybe they wanted me to go to the parade,” he said. “I thought, ‘Oh, there’s going to be a Kinder balloon!’ ”
    But Mr. Aggugini was enticed by the notion of creating something affordable that still felt like a runway collection — draped dresses in washed silk paired with a tailored military or leather jacket, for example — especially for shoppers who may have never heard of him.
    “How cool,” he said. “Something that sells on the strength of what it is, rather than who I am.”
     
  2. lucy92

    lucy92 Mod Squad Team Leader

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    The Kinder Aggugini capsule will feature modern, feminine and figure flattering silhouettes in two contemporary color stories: grey and blue with purple prints and soft pink and black. Priced on average from $40-$140, with specialty pieces selling up to $300, the line will feature jackets, knitwear, dresses and shorts. Key items will include tailored leather and boucle jackets, soft cardigans, ultra feminine silk shorts and Kimono-style dresses with Kinder's signature touches.

    Kinder Aggugini says, "When I was approached by Macy’s, I thought they were going to ask me to be in the Thanksgiving Day Parade. Imagine my surprise when I heard they wanted me to design a line for their stores all over the U.S. So I thought; a designer known for handcrafted luxury aimed to the fashion elite, to create a contemporary line for the kids of America? Oh yeah, sounds great! Let's do it! And we can make it different. Let's design it as if it was a runway collection, make this line about silhouettes, colors, draping and structure. The idea is to give it a chic look, that feels sexy and edgy and best of all, you can afford it."

    source: shoppingblog
     

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  3. Crying Diamonds

    Crying Diamonds Geometric Discharge

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    I look forward to this. His drape is extraordinary and I loved a lot of his looks for winte 10.
     
  4. lucy92

    lucy92 Mod Squad Team Leader

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    source: thefeast
     

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  5. ChrissyM

    ChrissyM girl who fell to earth

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    hmmm...
    don't know how i feel about this...

    i'm really not familiar with his work so i can't compare to the main line...

    are they marketing it to younger consumers so that they can produce with cheap fabrics?
     
  6. softgrey

    softgrey flaunt the imperfection

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  7. ChrissyM

    ChrissyM girl who fell to earth

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    just stumbled upon this at fashionista.com
    what a coincidence...

    more images from the collection here: http://fashionista.com/2011/01/kind...macys-collection-might-not-give-him-a-choice/
     
    #7 ChrissyM, Jan 27, 2011
    Last edited by moderator : Jan 27, 2011
  8. lucy92

    lucy92 Mod Squad Team Leader

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    i like this idea. the prices are almost the same as the designer collaborations at H&M. and we all know macy's is higher quality than H&M.

    but i dont think contemporary consumers shop at macys anymore. so it might be too "too little too late".

    thats good news about matthew williamson's collection. maybe we can find his in march?
     
  9. softgrey

    softgrey flaunt the imperfection

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    i wish i liked it more...
    is it on the macy's website?
    cause there is NOTHING that can make me go into macy's in times square...

    nothing but a tourist trap that is...
    :ninja:...
     
  10. lucy92

    lucy92 Mod Squad Team Leader

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    there is a placeholder page at http://www.macys.com/impulse

    i like this dress on hilary rhoda. its 68$. i think this dress would be more expensive at H&M. looks like a good deal.

    source: hilaryrhodafans

    ha ha ha ha..i love this quote from him (from vogue.co.uk)

    ""I went out and looked at the competition and most of them took their own designs and translated them in cheaper fabric and cheaper manufacturing," Aggugini said of the recent high-low designer collaborations at stores like H&M and Target. "The result, to me, was diabolical."
     

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    #10 lucy92, Jan 28, 2011
    Last edited by moderator : Jan 28, 2011
  11. ChrissyM

    ChrissyM girl who fell to earth

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    i feel like i'm curious about this more to see how macy's will produce the collaboration and to see what the quality will be like...

    hilary rhoda looks perfectly nice in that dress, but i don't think i really saw anything that would lure me into macy's...
    as it is, i only ever quickly walk through macy's if i'm entering/exiting the mall through there and trying to get to another store :ninja:
     
  12. thedanae

    thedanae tFS STAFF

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  13. lucy92

    lucy92 Mod Squad Team Leader

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    more pics from wwd.
     

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  14. ChrissyM

    ChrissyM girl who fell to earth

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    i'm not crazy about those sash/belt things...
    i wonder if they're just used for styling or if they're attached to the dresses...

    i'm guessing attached since we've been seeing them in so many pics
     
  15. Littleathquakes

    Littleathquakes Well-Known Member

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    what? the idea of stepping over clothes and hearing the theft alarm sound every 5 minutes doesn't entice you? :lol:

    Never heard of this designer, but I have good faith in Macy's. majority of my wardrobe is from Macy's cause i check that clearance rack quite often, and Macy's happily fills those racks quite as often. the quality of the discounted item is still much better than buying an equally priced shirt or something from Wal-mart.
     

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