I dont think the packaging on Luzern is pretty at all. I just was flipping through new beauty mag (newbeauty.com) and they have some fantastic lines and products they feature, from Avene to Luzern, IS Clinical sunscreens are phenomenal, so have you used Luzern? I am not purchasing for packaging here, I was reading the 'About' section and liking what I read.
Packaging wise, this looks laboratorie made, which is their name. Luxe packaging is La Prairie, Guerlain, Cle De Peau Beaute...the good spa lines-Biologique Recherche, Hauschka, Jurlique, these use minimal packaging, are NOT sold at Neiman's/Saks/Bloomingdales/Nordstrom, and they have more concentrated ingredients because they do not contract with huge retailers...not that I dont love some La Prairie creams and the Euoko whitening ampoules out are magnificent, and I fully FULLY support natura bisse's knowledge and a couple choice ReVive products.