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its so Benetton... I saw a Benetton ad and this in the same Mag and if you dont pay much attention Lacoste seems to be a Benetton ad... which is not very good... its a way to give more attention to the other brand cause I see these like in a flash and i think: Benetton.
From this Lacoste add I see that they are trying to be funky, funny and colorfull this season, no mater where and when because are not any location. The idea is quite boring to watch, but there is good sides too. I see here is dominating clothes. (Models & posing are just background).
I wish they bring Mathias Lauridsen back to the Lacoste helm. I loved the 2006 campaigns. Though predictable, this seems like their trademark campaign.
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