Lia Serge: keep love alive and don't stop believing. We discovered Lia as a fresh face from Russia a few times ago and immediately fell for her looks. "The girl without polaroids" as we branded her at that time but with fabulous test shots made her own way, adding a little bit of this and a tad of that to her book till she finally got her own chance to blossom and shine on the runway:
Givenchy-girl as an exclusive. Exclusive can get many meanings but how not to be impressed by the girl that perfectly embodies the collection (along with Lauren, above, and Yuliana) ? Adding timeless coolness to classic yet twisted eastern-european features (feline eyes to fall for), Lia made our day last Sunday. Not only ours, of course (and, by the way,
Avant girls rock).
Shifting from the excitement of gathering four fab faces of the season to a little bit of analysis now. Strategy, good communication all the way and the results that came in time to crown the efforts. The Elite girls from New York started the season with some precious materials in their books and a good dose of smart blogging to keep the flame (of love, of course) growing. We reblogged a couple of their
Future Faces of the Day during the shows in NY. Image matters.
PS: We could have put more emphasis on the fact the four are both with
Elite NY and
Paris but wanted to highlight another point which is worth to mention: how image/promotion totally reflected runway reality. Or how Elite became the living proof an agency can be both efficient
and fancy."
