Liu Wen

[Zorka]

The Travel Almanac #26 S/S 2025



LIU (Preview)
Photography: Zhong Lin
Styling: Ai Kamoshita
Hair: Ramona Eschbach
Make-up: Satoko Watanabe
Model: Liu Wen


instagram.com

 

[AllTrueIsm]

Wearing Vintage Lanvin by Alber Elbaz







weibo.com​

 

[Zorka]

The Travel Almanac #26 S/S 2025



LIU (This should be the complete ed)
Photography: Zhong Lin
Styling: Ai Kamoshita
Hair: Ramona Eschbach
Make-up: Satoko Watanabe
Model: Liu Wen


weibo.com

 

[AllTrueIsm]

L’Oreal Hair Promotion - Xi’An
January 12, 2025











credit original owners via weibo.com & xiaohongshu.com​

 

[AllTrueIsm]

So far Liu Wen has seven images for the campaign. The latest two:

​

How did you feel about shooting the campaign in Hangzhou?

Every collaboration with Chanel is like a wonderful journey full of surprises, and each time it brings me a unique emotional experience. This time shooting in Hangzhou has deepened this feeling, as if I have started a dream journey across time and space with Chanel. Strolling through the amazing natural scenery of Hangzhou, each shooting location exudes the unique charm of this city. In these scenes, I seem to have walked into the spiritual world of Ms. Gabrielle Chanel. The real landscapes and gardens remind me of the oriental artistic conception depicted by her favorite ebony lacquer screen. The pictures on the screen are presented to me in the most vivid and real way.


Share with us your experience of opening [and closing the finale] this season's show.

It is a great honor and joy to be able to participate in the Chanel Haute Couture collection show in Hangzhou as an opening act. Everything seems to have happened yesterday, and every moment is still vivid in my mind. It was getting dark, the sound of drums echoed in the air, and the lights slowly lit up the runway. At that moment, the oriental scenery on the ebony lacquer screen cherished by Ms. Gabrielle Chanel seemed to have transcended time and space, perfectly overlapping with the beautiful scenery of West Lake in front of me. The moment I stepped onto the runway, I felt like I was stepping from the ancient screen picture into the real beauty of West Lake step by step. I was wearing a black tweed coat decorated with sequins, which sparkled under the interweaving of lights and lake water, creating a charming and dreamy visual effect. Every step was like stepping on the sparkling lake, immersing me in the charming world of Ms. Gabrielle Chanel.


How do you understand this Pre-Fall collection?

Each element of this series highlights the brand's unique charm and cultural heritage. The ebony lacquer screen that Ms. Gabrielle Chanel's favorite is an important source of inspiration for the series, inspiring the infinite creativity of the boutique department's creative studio. The series of works are not only gorgeous in design, but also practical. Clothes, boots and handbags are not only visually beautiful, but also very functional and suitable for daily wear. This design concept that perfectly combines fashion and practicality is in line with the pursuit of multifunctional style by the young generation who pursues a diversified sense of fashion - both beauty and practicality.


What is your impression of Hangzhou?

Hangzhou is a city with both historical heritage and unique charm. It has both the imprints of an ancient city and the vitality of a modern city. I have visited this beautiful historical city many times before for work, and every visit makes me appreciate the city more. I like to stroll along the West Lake and enjoy the beautiful scenery of Leifeng Sunset. This time, I was able to come to Hangzhou again with the Chanel Haute Couture series launch, which is a new and very special experience for me. The poetic atmosphere of Hangzhou and the elegance of Chanel are cleverly integrated. The tranquility of the East and the romance of the West complement each other, creating a wonderful spark, adding a fashionable color to the city and leaving me with a unique and unforgettable memory.


Share with us the shooting process of the advertising campaign.

In the hazy drizzle of Hangzhou in winter, the West Lake turns into an elegant ink painting, with mist and rain, creating a rich poetic atmosphere. Unlike the bustle of summer, the West Lake in winter is quiet and peaceful. In fact, no matter what season or weather, the West Lake has a unique charm. The temperature was actually very low on the day of the shooting of the advertising film, but the atmosphere on the scene was particularly warm and full of vitality. When I put on the clothes and stood in this picturesque scenery, it was as if I walked into a picture in the ebony lacquer screen cherished by Ms. Gabrielle Chanel, which was a bit surreal. The smooth lines of the handicraft series are perfectly matched with the natural beauty of the lake. The design conveys elegance and restraint without losing the sense of power, which contrasts with the soft and flowing lake and mountain scenery but is harmoniously unified. In the atmosphere of the lake, every frame becomes a visual enjoyment of the perfect fusion of fashion and nature.

chanel.cn | xiaohognshu.com
original interview text via weibo.com ​

 

[eugenius]

Always loved this knit/croc piece from JPG couture, and she looked fantastic in it.

 

[AllTrueIsm]

Spoiler

Interestingly, Liu Wen didn’t partake in Vogue China’s gathering that just took place – it was sponsored by Burberry too. Was there a conflict of schedule or simply she wasn’t invited or didn’t wanna go(?). Not a big deal but she used to go to these events in support. (Additionally, Rocco teased that there would be more collabs/surprises with her this year – whatever that means.)

Think the Milan trip a few weeks ago could be for China’s Qixi (if it's an ad); possibly for Prada/Gucci/Ferragamo/Valentino/Versace or whatever. Maybe…

weibo.com | xiaohongshu.com​

 

[AllTrueIsm]

weibo.com​

 

[AllTrueIsm]

instagrams: liuwenlw & thesocietynyc | ysl.com
credit original owners via weibo.com & xiaohongshu.com​

 

[AllTrueIsm]

Spoiler

She should be in Paris/Europe for a couple days now.

Campaign/editorial/cover shoot? 👀

Hope she stay/comes back for Couture.

Barbour cap | Jacquemus hoodie | Chanel bag | Dazzle pants | Article No. clogs



credit original owners via weibo.com & xiaohongshu.com​

 

[AllTrueIsm]

Anyone knows more details or can confirm/disprove some of these? TIA.



LIU WEN’S ITINERARY

New York late October = Saint Laurent SS25 campaign

Prada SS25 campaign = New York, when ?

Tuscany early November = Ferragamo SS25 campaign

Hainan late December = Ubras summer 2025 ?

Japan early January = ?

Burberry SS25 = London, when ?

During Paris FW25 = Vogue France May ?

February 23, 2025 = Vogue China April

France late April = Dazzle ?

Italy mid May = ?

The Travel Almanac = when, where, why ?

Chanel PreFall campaign = Hangzhou December 2024

Paris mid June = ?

instagram/jamespecis​

 

[AllTrueIsm]

Spoiler

This past week social media exploded with rumors, speculation and wishful thinking regarding VC’s 20th anniversary cover – at first, it was all about actresses and now stumbled upon that there could be a model. A model that was born after 1985… Wen is born the year 1988. Allegedly, a clue noted that the cover would be sponsored by Moncler(!). The brand/clothing is not important in this instance, but rather this further suggests LW as a likely candidate for the cover. Recall that she was chosen to close the FW25 show this past February. Ding ding ding. Could this be what Rocco referred to.

However, all this seems to be baseless and only in its infancy. Perhaps it’s just a coincidence and/or unrelated to LW. (I'd rather have her on the anniversary than her solo, but good for her if she has two VC this year.)


Wonder if we will see something with her and Balenciaga in some capacity?

​

L’Oreal Ampoule Pro Mask S/S 2025




credit original owners via weibo.com & xiaohongshu.com​

 

[AllTrueIsm]

Spoiler

It seems VC 20th hasn’t been shot yet(?). Ten years ago, shooting took around late spring/early summer.

A) think Moncler is one of the many brands that is linked to the cover/ambassadors

B) probably a Western photographer that was hinted

C) hearing more models are included though mostly actresses

D) actress is moved to October (originally for Sept) ?

Based on the chatters, it’s very female actors focused and most would be first timers if true. Even though someone assured she’d be included, still uncertain Liu Wen will officially be part of VC20.

Group photo a la 2015 or ???

ALL SPECULATION

Currently in Beijing. She might have a L’Oreal appearance coming up.

credit original owners via xiaohongshu.com ​

 

[Zorka]

VERSACE F/W 2025.26 (HQ)
Photography: Mert Alas & Marcus Piggott
Styling: Jacob K
Hair: Paul Hanlon
Make-up: Lucia Pieroni
Models: Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila van Eeten & Jacqui Hooper


versace.com

 

[AllTrueIsm]

Spoiler

Of the few big brands left, working with Versace relatively late into her career and then fronting three campaigns almost back to back is a feat in itself. Happy for her. But the campaigns were never what I’d envisioned.

So when was this shot and where. Whose strategy was this: Society/Elite or the Versace creative team (Donatella, Jacob, Ezra, PG or the Suits)?

weibo.com​

 

[SLFC]

She is just absolutely working.

 

[prylvi]

VERSACE F/W 2025 Campaign behind the scenes

style revolver

 

[AllTrueIsm]

Spoiler

Could we see her this week for HC: Schiaparelli, Chanel, Balenciaga

instagram/benjaminkwanphoto | models.com
credit original owners via weibo.com & xiaohongshu.com​

 

[tapenerd]

Balenciaga Fall 2025 Couture

Vogue

 

[AllTrueIsm]

Spoiler

As suspected earlier – could there be more involvement with Balenciaga – here she is for no other than Demna. Sporting Balenciaga in her everyday days ago gave it away (and folks on Weibo want her in a campaign, is that the other big brand she has for FW25). Skipping anything else for HC and suddenly but intentionally, pop up here is like an exclusive, IMO. Her team is a tease and this strategy, to keep having her associated with the brand and Demna is still quite the ‘oddball’ relationship. Neither complaining nor a judgement. Which makes fashionland that much more worthwhile for the analysis.

Think it’s safe to say we could very much likely see Wen back on a Gucci runway…

credit original owners via weibo.com​