newscom.com
Sep 29, 2010 - London, England, UK - YOU might think it's all very well for eco-warrior LIVIA FIRTH, the Italian beauty married to Mr Darcy star Colin Firth, mother of their two sons and a successful documentary film-maker in her own right, to preach the green message to the rest of us. But talking to her as creative director of Chiswick-based Eco - a solar panel-powered temple to sustainable living encompassing homewares, lighting and now fashion - you realise that her message applies to every Londoner, rich or poor. Being green, says the 41-year-old, who grew up with her family in the Italian countryside eating locally produced food, and lived in Rome before meeting Firth in 1995, isn't about buying lots of expensive organic food and luxurious cashmere sweaters. Livia says: ''For me, it's about trying to be a responsible consumer. It's about not being wasteful, buying less, but better quality, and not being too earnest about it. I have favourite shops which aren't eco and my clothes are a mix.
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