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Liza Ostanina


How Social Media Landed Liza Ostanina on Prada’s Runway

Getting discovered via social media is a dream of so many people who post their images online—whole Marc Jacobs campaigns exist for that very purpose—but for Liza Ostanina, it actually happened. “I was discovered on Russian social media by my current mother agency, Star System,” says the model. “I went to Japan with Wizard the following summer and worked so much there that Ashley Brokaw spotted me on some Japanese blog. She then contacted my agency, Next, where I was requested for Prada.”

Brokaw’s seal of approval doesn’t come easily, and Ostanina wouldn’t have caught the Prada casting director’s attention without having an incredible look. With wide-set eyes and features that call to mind modern art imagery, Ostanina is a wholly original beauty. The looks that fashion embraces aren’t always met with a favorable response outside the industry. Growing up, Ostanina viewed herself through a different lens: “Since I was a kid, I watched modeling TV shows and always wanted to be a part of it, but I thought of myself more as an ugly duckling. When my agency contacted me, I didn’t believe it was for real. Now I am a lot more confident, which I think is important.”

Accomplishments like closing Dior's couture show and walking for Prada are certain to provide a confidence boost, but for Ostanina, it was more about the beauty of the collections themselves. At Prada she got lost in the opulence of her surroundings. “I was in love with everything,” she says, “the decor, the ambience, lots of people, this thrill of thinking you are about to go on a runway for Prada—it was magical!”

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The Russian Model Invasion: New Faces to Know

Russia has always has a commanding presence within the world of fashion, but in the past few years the majority of the attention has been on street-style stars like Elena Perminova, Ulyana Sergeenko, and Miroslava Duma. Within the world of modeling, Russia remains one of the top destinations for scouting and development of new faces. The birthplace of supermodels like Natalia Vodianova and Sasha Pivovarova frequently yields a wealth of exciting new models, and that was especially evident this season. On the runways of Europe, a fresh crop of Russian models stood out: Girls like Irina Shnitman; Lia Pavlova and her twin sister, Odette; Katya Ledneva; and Sofia Tesmenitskaya were everywhere, walking high-profile shows like Gucci, Versace, Givenchy, and Lanvin. Even established Russian beauties like Irina Liss, Valery Kaufman, and Vlada Roslyakova made their presences felt with high-profile appearances at all the right shows. Russian models have long been lauded for their combination of work ethic and pristine beauty and the latest girls follow in those footsteps. Between them, the Russian newbies have walked more than 200 shows and racked up more runway mileage than anyone else. Get to know these Russian beauties.



Liza Ostanina

Liza Ostanina’s striking features have been attracting attention since she debuted at Prada’s Pre-Fall collection and walked a select set of shows during couture. Wide-eyed with a prominent nose and kooky look, she is completely in line with fashion’s taste for unexpected, alien beauty.

style
 
Show Package – Paris Haute Couture S/S 16: Next Paris (Women)

Liza_Ostanina.jpg

models
 
Ulyana Sergeenko Couture Fall/Winter 2015 Paris


nowfashion
 
Dansk magazine F/W 15.16 preview



facebook /Dansk
 
Harper's Bazaar Germany October 2015

ph: Nagi Sakai
st: Kai Margrander



imcmagazine
 
Vogue Russia September 2015

Fresh Faces

Jason Kibbler - Photographer
Olga Dunina - Editor
Kevin Ryan - Hair Stylist
Christine Corbel - Makeup Artist
Justine Purdue - Makeup Artist
Casey Herman - Manicurist




models
 
Preen by Thornton Bregazzi S/S 2016 London



Gareth Pugh S/S 2016 London



Simone Rocha S/S 2016 London



Sibling S/S 2016 London


vogue, livingly
 

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