The only shot that totally works is with Justin Vivian Bond. I wish the whole campaign was in the note of old, rich, WASP-y ladies. It reminds me of Juergen's "The Clients" editorial for W, where he photographed real biggest couture clients for the houses. The Justin shot has the same vibe as Deeda Blair portrait for that editorial. Susanna Moore fits well too I must say.
I guess you have to carry a certain type of self-presentation and elegance to look good and properly wear Loewe. Justin, Susanna, Liu, Anthea and Gilian look good and fit well, but Jamie, Ursula, Tracee, Hyuna and Arca look ridiculous.