Loewe S/S 2015: Julia Nobis by Steven Meisel

[marcBarna]

Twitter/Loewe

 

[Aedlacir]

What?! Already? We haven't gotten to daylight savings ending yet.

I don't get the imperfect Saran Wrap waterfall but I do find Julia incandescent.

 

[VogueGirl8910]

I can't believe than Loewe has the campaign of S/S 2015. Looks promising.

 

[Benn98]

This is a bit underwhelming for me but there's obviously bound to be more images. Glad for Julia though.

 

[Moofins]

It's stressing me out how early this campaign has been released. Excessive? Unnecessary?

The campaign itself is as interesting as untoasted white bread, but not bad. It will be interesting to see the full campaign, I feel like if it keeps the pretty minimalism, it will be relatively strong.

 

[Aedlacir]

Twitter/loeweofficial

The speed of how quickly it came out is quite realized when you factor in the public can already see it.

 

[Creative]

LVMH wants Loewe to be the next 'cool brand' and they are trying to be noticed as much as possible. I think that's the reason why they released this so early.

The campaign itself is MEH. Not interesting.

 

[kokobombon]

I think it´s funny that fall is barely starting and this SS campaign is already out

I like the the lightning and mood of the pic, the hair not so much... at least is an original Meisel image.

 

[GIVENCHYlover]

Nothing special

 

[xsquared]

I got the impression this was just a sneak peek, since it came out the day BEFORE the collection, not the actual season's campaign. if they're going to put it out as some kind of marketing ad, that's not a bad idea though.

 

[Benn98]

Twitter/loeweofficial

The speed of how quickly it came out is quite realized when you factor in the public can already see it.

Dear God, to the streets already? I though this was just a digital preview? What if other brands also jump onto this bandwagon?

 

[OllieJE]

What happened to the long term contract with Penelope Cruz? does it already become due or just she doesn't sell?

 

[Benn98]

Source:WWD.com

 

[Benn98]

What happened to the long term contract with Penelope Cruz? does it already become due or just she doesn't sell?

Well the brand is under new direction, I imagine Jonathan Anderson wants the campaigns to reflect his take. Also, to continue with Penélope would just land Loewe into hot water.

I agree with Xsquared, looking at the whole scenario, this is be more of a sneak peek than an actual campaign.

 

[testinofan]

Boring me the same concept, the image is so nothing