Loewe S/S 2020 : Kaia Gerber & Fumiko Imano by Fumiko Imano

[TommysBaby]

Styling: Benjamin Bruno
Hair: Simone Mason
Makeup: Pat McGrath
Casting: Ashley Brokaw

 

[kokobombon]

I like it but I don´t think that Kaia was the right model to stand next to Fumiko, not enough personality or charisma imo.

 

[TommysBaby]

Source: instagram.com/jonathan.anderson
Source for the previous post: instagram.com/loewe

 

[mikel]

Wait? No Meisel?

 

[TommysBaby]

^oh dud! I thought this was the campaign but now I see it,it says "SS20 womenswear 'publication'". The SS20 campaign was with Jodi Comer! But idk what this is in that case? Apologies for the confusion!

 

[Benn98]

Maybe it's a similar version of Dior's magazine. Loewe is really growing by the year, and in such a well-paced way without diluting their identity and buying every Vogue cover under the sun.

The editorial could be stunning, with a different model!

 

[dfwn2n]

The Asian chicks played the villains while the white chick is the protagonist, love the concept.

 

[tigerrouge]

The only model who could successfully sell me eyebags as a desirable accessory was Amber Valletta.

 

[apple]

They have published quite a few of these sort of specials at Loewe and have already collaborated with Fumiko actually.
LOEWE The Publications - LOEWE

I agree with everyone: it could have been a beautiful editorial with a model with a stronger presence.

The only model who could successfully sell me eyebags as a desirable accessory was Amber Valletta.

I was thinking that Guinevere would have nailed this perfectly.

 

[TREVOFASHIONISTO]

a more mature model would have been a better fit for this

 

[elle_gb]

Weird but soooooo gooooooood.

 

[Lola701]

The campaign is Jodie Comer by Meisel...
This is the publication that is released around the time the collections start to hit the stores.
It’s like an elevated catalogue...

It’s good but it would have been great with another model...

 

[GivenchyHomme]

The only model who could successfully sell me eyebags as a desirable accessory was Amber Valletta.

I'm glad I'm not the only one that noticed!

 

[YohjiAddict]

I've loved their catalogues before but this is not it, Kaia just doesn't work for this.